Business & Career Advice

Stay In The Know

Marketing is ever-changing. This is everything you need to know about digital marketing in the technology age.

marketing

Better Branding

Do you know what you want your brand to be? Is your current brand truly unique, or is it an odd collage of what you think will get your products sold? If your answer is yes, then it’s an overactive compilation of elements that clash. And that’s the problem with hyperbranding. All this achieves is a muddled mess that appeals to no one. This applies not only to visual branding but also to the copywriting used in promotion.

marketing

Get Attention With Marketing

How do you demand attention? One way or another in your work you need to capture someone’s attention. It might be a potential client, a mass of customers, or just your coworkers. As a leader in any capacity seizing the atmosphere is something everyone needs to do at some point in time. In a corporate sense, this needs to be a calculated act. Attention is a valuable resource, with it, you can educate, inform and convince the masses.

marketing

Staying Relevant On Social Media

Staying relevant on social media usually means following the latest trends or taking a piggyback ride on the latest fad. For some, that means diving headfirst into TikTok or devoting time to Instagram Reels. Whatever the case may be, staying relevant is important, but trend hopping should be the basis of a marketing plan. It’s not strong enough to use as a foundation for all aspects of promotion. As a tactic, trend surfing is absolutely crucial to building a rapport with a mainstream audience and connecting with audiences outside of an already loyal fanbase.

Creativity

Creativity is the foundation of innovation. Let's explore it.

creativity

The Content Rat Race

Content creators for businesses find themselves stuck between a rock and a hard place when it comes to doing what they do best. The nature of social media, and now all forms of digital media, dictates that high quantities of content perform well because they flood the algorithm. But of course, over time, the lifespan of each published piece decreases if the quality is low. Here comes the important question: is it possible to produce high quantities with high quality?

creativity

The Future Of Content

Brand building and content creation are two lines that frequently intersect, and they move in the same direction. Brand building is all about creating a reputation that makes your business more recognizable, visible, and trustworthy to customers. The goal is to retain the current base and encourage new customers. Content marketing has become popular with the rise of social media platforms that encourage the frequent publishing of content. However, as social media trends change, and demographics make their adjustment, how has content changed?

creativity

Content Writing Vs. Copywriting

There seems to be a lot of chatter and confusion about content marketing and copywriting. As anyone has the right to question the efficiency and contract of what they are, this all leads back to the key differences between the two. Marketing terminology—and the general business lexicon—is changing constantly. With the emphasis being put on new ways to conduct business, we have truly reached a new frontier in marketing because of evolving concepts.

Balance

Personal development is just as important as professional development.

balance

Productivity & Planning

We are always rushing to start our day, aren’t we? It’s difficult to find the time to get everything off of our checklist, especially in the morning. Everything that we do in our morning routine sets us up to be confident throughout the day. A cup of coffee to keep us sharp, a hearty breakfast to give us energy, and a polished look to give us a boost of confidence helps us tremendously.

balance

Celebrate Success & Failure

It’s easy to acknowledge success because, unlike failure, they don’t wound the ego. In the space of entrepreneurship and career independence, there is a lot of personal investment into the general success of a business. Meeting goals, accomplishing milestones, and running past the finish line are the things that let us know when we are on the right track. Failure lets us know what we were unable to achieve. It may be easy to acknowledge a win and acknowledge the lessons from a failure, but it isn’t a natural human tendency to celebrate the times we fall.

balance

Moving The Goalpost

Setting goals are important to establishing a pathway in life and business, but everyone struggles with maintaining the consistency of those goals. A system that is too rigid doesn’t allow for necessary changes to take place when circumstances change, but a relaxed system can make deadlines and goals too flexible. Maintaining a balance between the two seems difficult. While moving the goalpost can be seen as a negative because it allows for complacency, it also marks an ability to reevaluate priorities.

Business

Building a brand takes time and expertise. Learn the best practices for your business.

business

Unexplored Territory

What’s it like venturing out of your business venture? Hitting new milestones usually means venturing out of your comfort zone and trying new things in your business and your career. In 2020, everyone was forced to explore new territory with their business because of the current COVID-19 pandemic. Not every business can survive the new challenges that shape the new way of conducting business, but every business should be able to identify the ways they could improve with a little risk.

business

Maximize Your Business Momentum

When the new year starts rolling around, everyone gets eager to set new goals, review the past year, and reinvent their businesses. It’s not a bad thing, but it might not be a good thing to try to reinvent the wheel for the new year. Yes, goal setting and measuring milestones are important to tracking progress, but abandoning strategies or plans for a shiny new objective in the new year won’t help.

business

Paying For Expertise, Not Time

Should you be paying for time, expertise, or both? It’s easy to look at something and underestimate the amount of resources (whether they are financial, skill-based, etc.) it takes to complete a project. From time-to-time, there will be a need to outsource work for your business. Outside expertise gives businesses the opportunity to gain insight into their operation that would not be found in-house. This could be for a variety of reasons, for example, having a small team, an absence of expertise in one area, or pivoting into a direction that requires external assistance.

Strategy

What's a plan without a strategy? Get insight on how to execute your goals.

strategy

A Workflow For Brainstorming

Are you in constant contact with yourself? Brainstorming with others is one way to refine a rough idea into something much more polished, but internal dialogue can be just as effective if done correctly. Not everyone has the luxury of working with a team or having external advice at their fingertips. This is where you come in — literally. Creating a workflow for conceptualization will help you to nail the execution.

strategy

Talk Is Cheap... Right?

Sales calls are getting much more popular. Fortunately, virtual meetings can help ease the tension when preparing for an important sales pitch. Meeting virtually still offers the safety of distance and the ability to develop trust. However, to those new to sales calls or sales meetings, the transition into online pitches can be rough. Face-to-face interactions will never become something of the past. However, we have been transitioning from in-person interaction to digital interactions.

strategy

Listening & Selling

A keen ear will help you more than you think. Data collection is such a prominent part of sales and marketing. Wherever you go for marketing advice, there is an emphasis on using data to target your audience. This is true, because evidence-based decisional informed decisions; your business is far too important to leave certain things to guesswork, right? However, how do you know what data is relevant? Are you stuck on a hamster wheel of data collection that doesn’t translate to any sales?

Stay In The Know

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