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Better Decisions

Nothing gets someone fired up like external pressure. If there is a mounting deadline, a stressful work environment or just tension surrounding a project, the fight-or-flight mode is activated and …

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Listening & Selling

A keen ear will help you more than you think. Data collection is such a prominent part of sales and marketing. Wherever you go for marketing advice, there is an emphasis on using data to target your …

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Right For The Job

Job security is a thing of the past. Anything can happen to anyone at any time and people are scared because there is no certainty when it comes to a consistent income unless you create that …

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Self Neglect - Work For Yourself Like You Work For Others

Business owners and service providers need to be a little bit more selfish, don’t they? I don’t mean selfish in the sense that they should embody corporate greed, but selfish with their time. Many …

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Time Crunch - Managing Your Time

Do you hear that? The sirens are going off because you have too much to do and too little time. Does that sound familiar? It happens to everyone and we usually think it’s because we have a hard time …

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Your Main Messaging

Do you remember the Nike slogan? Or what about your neighbourhood grocery store? The chances are that brands you are familiar with have something about their messaging that resonates with you. It …

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Are You A Self-Saboteur?

Are you addicted to building a business or are you just afraid of successful? The latter sounds silly because who doesn’t want to be successful, right? Success is power. It’s the attainment of our …

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Client Communication Made Easy

There comes a time in every freelancer’s career when clients become difficult to work with. It doesn’t matter if you are new to work or if you’ve been around the block, dealing with complex client …

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Procrastination & Productivity

Why do we wait until the last minute? Nothing hampers your productivity like not doing what you intend to do. As it turns out, procrastination is rooted in the same things that make up productive. We …

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Stop Focusing On Your Competitors

Is business really a competition? If so, what do you get from participating and how exactly do you win. You need to ask yourself if you are putting too much energy into your competitors. This takes …

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The Structure Of A Funnel

When you understand the basic structure of a funnel, you understand the purpose for all of its parts. When these parts are assembled to create a machine, you will see results. Understanding your …

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Time Is Money

Working as a freelancer in the gig economy has allowed many to find independence they were not afforded with a traditional nine-to-five. It gives freelancers the opportunity to take full control over …

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What Do You Want To Sell?

Are you trying to publish a stylish website or sell your flagship products? Do you want your copywriting to take center stage or do you want to your visual brand to do all the talking? People say …

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This Is How Your Website Sells

So your website looks good, but how does it sound? The right kind of copywriting masterfully tells a story that takes your audience from getting to know you to buying your product and living happily …

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Building A Team

It is the responsibility of a strong leader to push team members to be their best. Building a team starts with curating the right minds. This includes the selection and developing these individuals to …

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Content Writing Vs. Copywriting

There seems to be a lot of chatter and confusion about content marketing and copywriting. As anyone has the right to question the efficiency and contract of what they are, this all leads back to the …

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Diversifying Your Business

The general population never truly has financial security when they depend on one source of income. Economic shakeups and unforeseen events can cause hardships when external factors cause a source to …

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Documentaries Are The New Blogs

What do books, blogs & social media have in common? They are platforms for publishing, but right now video has taken over in another format: documentaries. A number of Netflix and independent …

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How To Stop Lying & Make Money

Puffery. That’s the name of the game when you want to make a splash. Online ads are rife with companies peacocking for a potential sale. Products are touted about as the best thing since sliced bread. …

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Humans Under Construction

Personal development is always a priority for anyone who wants to improve their lives, but perhaps the practical nature of it has become muddied, It’s difficult between skill-building, self-care, …

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Market Research Is King

Wherever you go online, you’ll see “content is king” splashed over articles glorifying content marketing. Indeed, the notion of “giving value” as a trade-off to acquire leads is not lost (and it’s …

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