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Get Attention With Marketing
How do you demand attention? One way or another in your work you need to capture someone’s attention. It might be a potential client, a mass of customers, or just your coworkers. As a leader in any …
Productivity & Planning
We are always rushing to start our day, aren’t we? It’s difficult to find the time to get everything off of our checklist, especially in the morning. Everything that we do in our morning routine sets …
Staying Relevant
Staying relevant on social media usually means following the latest trends or taking a piggyback ride on the latest fad. For some, that means diving headfirst into TikTok or devoting time to Instagram …
The Future Of Communication
Online communication can be just as perplexing to some as offline communication. Social media is a confusing place for many individuals, let alone businesses. The rules of engagement are different and …
The Rat Race
Content creators for businesses find themselves stuck between a rock and a hard place when it comes to doing what they do best. The nature of social media, and now all forms of digital media, dictates …
Celebrate Success & Failure
It’s easy to acknowledge success because, unlike failure, they don’t wound the ego. In the space of entrepreneurship and career independence, there is a lot of personal investment into the general …
Digital Connections & Websites
Websites are moving at a different pace right now. Digital connections are vital for businesses to establish themselves online. At one point, static websites were the norm for the internet, but tools …
Maximize Your Business Momentum
When the new year starts rolling around, everyone gets eager to set new goals, review the past year, and reinvent their businesses. It’s not a bad thing, but it might not be a good thing to try to …
Moving The Goalpost
Setting goals are important to establishing a pathway in life and business, but everyone struggles with maintaining the consistency of those goals. A system that is too rigid doesn’t allow for …
Paying For Expertise, Not Time
Should you be paying for time, expertise, or both? It’s easy to look at something and underestimate the amount of resources (whether they are financial, skill-based, etc.) it takes to complete a …
Unexplored Territory
What’s it like venturing out of your business venture? Hitting new milestones usually means venturing out of your comfort zone and trying new things in your business and your career. In 2020, everyone …
Communicating For Sales
Are you making the most of your offers? What can you do to sell at your full potential? How can you maximize sales? What is a sales system? A structure for repetitive is all you need to have recurring …
Expertise Isn't Fiction
No one is an expert at anything because there is always more to learn. That’s the norm with most tasks; it certainly is that way with business. Yet many who endeavor to start their own ventures, and …
Overperforming Sends The Wrong Message
Growing up, we see high achievers and the overzealous be rewarded for always striving to break down barriers. This goes for academia, athletics, or even in the arts. It’s admirable and commands a high …
What's A Good Marketing Strategy?
You are doing too much at once. You are here there and everywhere. You are trendy, not timeless. A good marketing strategy is defined by the results, but more than that, a marketing strategy has many …
Your Business Succeeds When You Do
Invest in your personal growth and your business will too. Not coaching that makes you think you feel good, but coaching and programs that help you get things done. Track your resources and know where …
Being Truthful
Deceitful marketing and sales strategies to avoid. Why is lying bad, even if you can get away with it? Marketing, in the eyes of some consumers, is just a way for corporations to flood the online and …
Bad Ads - Promotional Tactics You Shouldn't Use
Ads are everywhere. They are on every social media platform and now that everyone is focusing on moving their business online, ads will only become more rampant. Online ad strategies will need to be …
Stop Faking It
“Fake it ‘till you make it” is the mantra for those who believe that a big persona and pretending to be well-establishing will substitute for the real thing. But, there is a cross-section of the …
Talking To Yourself
Are you in constant contact with yourself? Brainstorming with others is one way to refine a rough idea into something much more polished, but internal dialogue can be just as effective if one …
Say What You Mean
Are you in the habit of saying what you mean or saying what you think will appease your customers? Customers, and their money, are the reason your business functions While your business is a way for …
