How To Maximize Your Website's SEO Success

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Strategy

How To Maximize Your Website's SEO Success

Search engine optimization (SEO) is a process of optimizing your website to improve its visibility in search engines like Google. It also includes creating content that is optimized for the search engine’s algorithms. It is an art and a science. This means that no one can guarantee that your website will rank on the first page of Google for every keyword you want it to rank on, but there are best practices to help get you there.

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Market To Your Customers, Not Your Competition
marketing

Market To Your Customers, Not Your Competition

Aren’t we always showing something? We are consumed with consumption, but it doesn’t end there. More than anything else, we love when we are being watched and revered. Putting forward information opens us up to be liked and appreciated. Unfortunately, we confuse attention with positive reception. Social media is a great place to give updates and show as much or as little as possible. While there is great concern about the amount of time we spend scrolling through our feeds, there should be more concern with what we decide to share.

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Business & Ethics
business

Business & Ethics

Every company has the moral and ethical obligation to act fairly towards its customers, employees, investors, and competitors. Corporations, large or small, should not be naïve to the dangers of upsetting the business ecosystem. No business or individual can conduct their affairs in a world where rough justice can be served in an instant on social media. The modern consumer is more conscious than ever before. Concerns about the environment, employees, and all are in the eyes of the customer, a priority for the company.

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Being Honest With Marketing

Spotlight
marketing

Being Honest With Marketing

When a business proclaims one thing and does another, then we can all agree that is blatant lying, but deceit can be much more sly. Sometimes, it’s the things that greens said that can put you in hot water, especially when transparency is called into question. If an action causes the integrity of a company to be scrutinized, then you need to look at what can cause such a shift.

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How To Conduct Digital Marketing Research
Business

How To Conduct Digital Marketing Research

What is Digital Marketing Research? Digital marketing research is a process of analyzing customers’ digital behavior and preferences. Digital marketing research is also referred to as online market research. This type of research helps marketers understand what their target audience wants, how they behave online, and what are the best ways to reach them. The process starts with an assessment of the company’s current digital presence, followed by an analysis of competitors, customer reviews and social media posts, previous campaigns, and search engine optimization.

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The Art of Communication for Social Media
creativity

The Art of Communication for Social Media

Online communication can be just as perplexing to some as offline communication. Social media is a confusing place for many individuals, let alone businesses. The rules of engagement are different and if you are not familiar with them, you can do yourself and your business a great disservice. It is an understatement to say that online communities that dominate our mobile phones present a tricky challenge. For starters, there are many platforms available, but with increased traffic, it is daunting to cut through the noise.

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Connected Online
strategy

Connected Online

New technology has left us feeling more connected and more alone. The ability and ease to connect with someone does not necessarily grant us the urge to do so. There seems to be a cloud of controversy hanging around the viability of the Internet as a social environment. While it is effective in connecting individuals that are far apart, it has its limitations. The Internet, as a social platform, can create a distance between users — a sort of social disconnect.

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