Maximize your brand & make your mark.

Custom brand assets will take you to new heights.

get started
Marketing Campaigns: The Power To Create
Featured Marketing

Marketing Campaigns: The Power To Create

Everyone is drawn to something that can create a mental or behavioral response. The use of psychology in advertising and marketing is not new. For example, marketers can manipulate our emotions by creating a feeling of nostalgia for a product. Reciprocity is also used in this way as marketers offer a free sample to get us to buy a product. Now, thanks to advances in artificial intelligence (AI), marketing campaigns are using emotional targeting more than ever before.

Read More

Solid strategy beats cheap tactics.

Get your custom content strategy developed.

get started

Stay In The Know

.
A Good Plan Starts With a Good Analysis
balance

A Good Plan Starts With a Good Analysis

There is no undo button in real life and it is inconvenient. If you become too consumed with the ease of technology, then it can be frustrating when you do make blunders that can’t be deleted or erased with the push of a button or the tap of a finger. Instead, we have to deal with it the hard way. A blunder is a misstep that creates unsavory circumstances. Dealing with the fallout from this take a great deal of time and effort, but most of all, it requires a clear head.

Read More
An Analysis of The Frame Of Mind
balance

An Analysis of The Frame Of Mind

Without the right frame of mind, you cannot achieve your goals. This doesn’t mean that the right mindset is all you need. What marketers value most is how you can find motivation from within so that you can tackle obstacles in the way of achieving your goal. For someone to be hopeful about the future, they must have some optimism. Be careful not to confuse optimism with delusion. This could be detrimental to anyone.

Read More
Big Companies Can Learn From Small Businesses
business

Big Companies Can Learn From Small Businesses

What Big Businesses Can Learn From Small Companies Too big to fail? Sears and Toys R Us beg to differ. Many large corporations fail, but those that do not have some surprising things in common with smaller companies and startups. As companies get larger, they tend to lose focus of the things that made them successful. Once they have amassed a large following and high annual profit, they believe that they are too big to fail.

Read More

Marketing

Marketing is ever-changing. This is everything you need to know about digital marketing in the technology age.

How to Add Structure To Your Life
marketing

How to Add Structure To Your Life

Have you ever seen a house made of water? Skyscrapers are majesties made of steel and cement – all great structures have great framework. Water takes the shape of a much needed container just as your creativity needs confinement to thrive. Without a structure, there would be no way to observe life. You can pour water into a glass and then drink it, but what if you poured it in an open space?

Read More
How to Avoid Twisting Words
marketing

How to Avoid Twisting Words

The truth as we see it might be different from that of another person. If that is true, then how do we know what is factual? In media, we see careful concoctions of phrases that create ambiguity. At times, these are used to confuse readers; sometimes, they are just the symptoms of poor execution. In the way contortionists will twist their bodies, some will try to twist their words to persuade an audience.

Read More
The Ego and Branding: What You Need to Know
marketing

The Ego and Branding: What You Need to Know

The perceived appeal of fame - getting your face out there will certainly get you recognised. The constant need for appreciation can drive someone to take up a public profile. Personal branding is a tool that allows us to polish ourselves (and our businesses) for public consumption. Why do persons feel attracted to a public profile? As social beings, it makes sense that we value ourselves when a collective values us.

Read More

Creativity

Creativity is the foundation of innovation. Let's explore it.

How Opinions and Media Manipulate Your Thoughts
creativity

How Opinions and Media Manipulate Your Thoughts

How can opinions and media manipulate your thoughts? Social media is still something that we do not fully understand. We know that we can share out thoughts through multimedia and connect with people from around the world. Even businesses can take control of platforms to communicate with their customers. All forms of communication have some degree of impact, but social media amplifies that impact With the constant presence of ads and paid promotion, the playing field is tipped in the favour of larger organisations who could afford to put a price on attention.

Read More
Nurture And Cultivate Creativity
creativity

Nurture And Cultivate Creativity

What is creativity and why is it so elusive? Simply put, it is the use of one’s imagination to create. Creativity is not activated by a light switch-like trigger. It comes at moment’s notice. Usually when you are not within the reach of paper and a pen to carefully jot down notes. People often romanticize artistic minds. They believe in the concept that creatives are exceptionally gifted and receive instantaneous sparks of inspiration.

Read More
The Art of Communication for Social Media
creativity

The Art of Communication for Social Media

Online communication can be just as perplexing to some as offline communication. Social media is a confusing place for many individuals, let alone businesses. The rules of engagement are different and if you are not familiar with them, you can do yourself and your business a great disservice. It is an understatement to say that online communities that dominate our mobile phones present a tricky challenge. For starters, there are many platforms available, but with increased traffic, it is daunting to cut through the noise.

Read More

Balance

Personal development is just as important as professional development.

A Good Plan Starts With a Good Analysis
balance

A Good Plan Starts With a Good Analysis

There is no undo button in real life and it is inconvenient. If you become too consumed with the ease of technology, then it can be frustrating when you do make blunders that can’t be deleted or erased with the push of a button or the tap of a finger. Instead, we have to deal with it the hard way. A blunder is a misstep that creates unsavory circumstances. Dealing with the fallout from this take a great deal of time and effort, but most of all, it requires a clear head.

Read More
An Analysis of The Frame Of Mind
balance

An Analysis of The Frame Of Mind

Without the right frame of mind, you cannot achieve your goals. This doesn’t mean that the right mindset is all you need. What marketers value most is how you can find motivation from within so that you can tackle obstacles in the way of achieving your goal. For someone to be hopeful about the future, they must have some optimism. Be careful not to confuse optimism with delusion. This could be detrimental to anyone.

Read More
Every day brings new opportunities
balance

Every day brings new opportunities

Every day brings new opportunities and every day we undeniably ignore them. We can’t be expected to participate in everything that comes our way, but regrets creep upon us and all we can think about is what might have been. The mind likes to wander at the most inconvenient times. In hindsight, you might find yourself over-analyzing the situation, which means you’d probably see that the grass is greener on the other side.

Read More

Business

Building a brand takes time and expertise. Learn the best practices for your business.

Big Companies Can Learn From Small Businesses
business

Big Companies Can Learn From Small Businesses

What Big Businesses Can Learn From Small Companies Too big to fail? Sears and Toys R Us beg to differ. Many large corporations fail, but those that do not have some surprising things in common with smaller companies and startups. As companies get larger, they tend to lose focus of the things that made them successful. Once they have amassed a large following and high annual profit, they believe that they are too big to fail.

Read More
How to Maintain Order and Combat Creeping Chaos
business

How to Maintain Order and Combat Creeping Chaos

Before you head into a tense situation, be aware that conflicts aren’t always meant to be resolved. All you can do is try your best to reach a mutual agreement, but if you can’t reasonably have your terms met, then there is no point in compromising for someone else’s benefit. Any situation that is surrounded by controversy is bound to be full of chaos. Cutting through that chaos requires a great deal of organisation and a level head.

Read More
Simple Acts That Can Change Lives
business

Simple Acts That Can Change Lives

People won’t know who you are until it’s too late. Who would remember you after you’re gone? More importantly, why should you care? Why should they care? Instead of focusing on the number of those who might remember, think about the impact you might have on them. Everyone has the ability to do their absolute best and help those around them. Our actions shouldn’t be aimless. We can instill our values in each and every action we take.

Read More

Strategy

What's a plan without a strategy? Get insight on how to execute your goals.

The Prisoner's Dilemma of Business
strategy

The Prisoner's Dilemma of Business

This is a paradox in decision analysis in which two individuals acting in their own interests, eventually leading to a less than desirable outcome. The situation is set up in such a way that both parties are unable to communicate with each other, while they pursue self-interests at the expense of the other party. Following a logical process to act solely on their own behalf, they both face the worst scenario as opposed to the better circumstances if they had acted with each other in mind.

Read More
A Workflow For Brainstorming
strategy

A Workflow For Brainstorming

Are you in constant contact with yourself? Brainstorming with others is one way to refine a rough idea into something much more polished, but internal dialogue can be just as effective if done correctly. Not everyone has the luxury of working with a team or having external advice at their fingertips. This is where you come in. Creating a workflow for conceptualization will help you to nail the execution. Why would you even attempt to create a process like this?

Read More
How To Write For Your Audience
strategy

How To Write For Your Audience

Are you in the habit of saying what you mean or saying what you think will appease your customers? Customers, and their money, are the reason your business functions While your business is a way for you to earn a living and fulfilling some sense of self-fulfillment, the efforts to maintain your business are futile if you cannot attract and maintain your clientele. So when communicating with clients, do you find yourself pandering to them, or are you genuinely trying to solve a problem?

Read More