A Workflow For Brainstorming
Are you in constant contact with yourself? Brainstorming with others is one way to refine a rough idea into something much more polished, but internal dialogue can be just as effective if done correctly. Not everyone has the luxury of working with a team or having external advice at their fingertips. This is where you come in — literally. Creating a workflow for conceptualization will help you to nail the execution.
Why would you even attempt to create a process like this? Well, for starters, this will help to improve your creative thinking. There are really two types of thinking: vertical and lateral. The latter is also called creative thinking. Vertical thinking is all about logical processes. This uses analytical and sequential reasoning to find solutions. This is a conventional and practical approach to most problems, and it’s effective because the simplest fix is likely the best option.
But innovation isn’t about fitting into conventional means. It’s about pushing boundaries and looking for solutions that no one would think about – this is difficult to walk a path that no one has walked before. Innovators have a lateral approach when solving problems. This is not like reinventing the wheel as some may think, but it is about looking for non-obvious solutions. It’s about straying outside the comfort zone to get things done.
Learning how to brainstorm by yourself will also allow you to solve problems on your own. You can’t look for answers without having a place to search. Brainstorming with yourself comes starts with investing in your knowledge, after all, knowledge is power. Take inspiration from a variety of sources. Look beyond your niche and industry. You can learn from observing anything. Setting a process will allow you to develop reasoning skills that seek alternative meanings beyond the mundane.
It definitely helps to ask questions. Taking an inquisitive stance will only fuel the desire to answer the very questions posed. Examining every aspect of the subject to be brainstormed will help you to dissect it in an analytical manner, improving your vertical reasoning. To answer the new questions you pose, your enhanced knowledge and willingness to break from the convention will improve your lateral thinking.
With time, these skills become refined as they are practiced. Don’t think that the first go will lead to unspeakable breakthroughs, but be open to new ideas. We can’t see new opportunities if we are unwilling to open our eyes.
Create a unique user experience on your website.
It's the simplest way to get your message across.
Stay In The Know
Sales calls are getting much more popular. Fortunately, virtual meetings can help ease the tension when preparing for an important sales pitch. Meeting virtually still offers the safety of distance and the ability to develop trust. However, to those new to sales calls or sales meetings, the transition into online pitches can be rough. Face-to-face interactions will never become something of the past. However, we have been transitioning from in-person interaction to digital interactions.Read More
A keen ear will help you more than you think. Data collection is such a prominent part of sales and marketing. Wherever you go for marketing advice, there is an emphasis on using data to target your audience. This is true, because evidence-based decisional informed decisions; your business is far too important to leave certain things to guesswork, right? However, how do you know what data is relevant? Are you stuck on a hamster wheel of data collection that doesn’t translate to any sales?Read More
Are you trying to publish a stylish website or sell your flagship products? Do you want your copywriting to take centerstage or do you want to your visual brand to do all the talking? People say pictures are worth a thousand words, but are you sure your style is giving the full picture? The truth is that website design and copywriting goes hand-in-hand. Here’s why: 1. Collaboration Is Dynamism Have you tried fitting a square peg in a round hole?Read More
Working as a freelancer in the gig economy has allowed many to find independence they were not afforded with a traditional nine-to-five. It gives freelancers the opportunity to take full control over their capacity, the number of clients they take on and how much they charge. When job markets become unstable, they can find some amount of stability with an extensive portfolio and experience. For those new to working freelance, understanding the gig economy will take some time, patience, and a few failures.Read More
So your website looks good, but how does it sound? The right kind of copywriting masterfully tells a story that takes your audience from getting to know you to buying your product and living happily ever after. Maybe that sounds too good to be true, but it is only done by a skilful hand. Copywriting gets mistaken for traditional persuasive writing. While they both have similar goals, copywriting is about appeal and selling.Read More
Puffery. That’s the name of the game when you want to make a splash. Online ads are rife with companies peacocking for a potential sale. Products are touted about as the best thing since sliced bread. They swear by tactics that “force” a purchase from ad victims. Pushy ads make potential customers skeptical about the legitimacy of a business, but why are they popular? What are we constantly bombarded with them?Read More