Marketing Buying and Selling NFTs: A Complete Guide

Buying and Selling NFTs: A Complete Guide

Venture into the compelling universe of NFTs (Non-Fungible Tokens) with our comprehensive guide. Grasp the essence of these unique digital assets, explore trusted marketplaces, and learn effective strategies for both purchasing and selling.

The guide also addresses crucial ethical and legal aspects of the NFT landscape, ensuring your informed participation in this innovative sector. Plus, it provides an insightful look into potential future trends, preparing you for the dynamic evolution of the NFT marketplace.

Introduction to NFTs

Non-fungible tokens, commonly known as NFTs, have become the buzz of the digital world. Yet, many still grapple with the fundamental question:

What are NFTs?

NFTs are digital assets representing real-world objects like art, music, in-game items, and even real estate. ‘non-fungible’ means these tokens are unique and cannot be replaced with something else. The fundamental contrast lies in NFTs versus cryptocurrencies such as Bitcoin or Ethereum. Unlike fungible digital assets that can be interchanged one-to-one, NFTs possess uniqueness and indivisibility.

Origin of NFTs

The concept of NFTs originated in the blockchain world, the same decentralized, distributed ledger technology that underlies cryptocurrencies. However, the purpose and functionality of NFTs are distinct. While cryptocurrencies are used as a medium of exchange, NFTs serve as a unique proof of ownership over a particular object or piece of content.

Introduction of CryptoKitties

The inception of NFTs was initiated through the introduction of CryptoKitties in 2017. This blockchain-driven virtual game enables players to adopt, nurture, and engage in the trade of virtual cats. The cats are represented by NFTs, which denote the ownership of these digital pets. The immense success of CryptoKitties sparked a broader interest in the potential use of NFTs.

NFTs owe their uniqueness to the information stored within them. Each token holds specific attributes that define the asset it represents. This data varies depending on the type of asset and can include the owner’s identity, the history of the asset’s ownership, details about the asset itself, and more.

Blockchain Technology

The use of blockchain technology in the creation and verification of NFTs is critical. The blockchain ensures that every NFT is unique, as each token is minted or created as an individual entity on the blockchain. Additionally, the blockchain provides a public ledger, a transparent record of every transaction involving the NFT, from its creation to its current ownership. This transparency is vital for proving ownership and authenticity, thus fostering trust and reliability in the marketplace.

In summary, NFTs are unique digital assets built on blockchain technology. Their non-fungible nature and the transparency provided by the blockchain make them a new frontier for digital ownership and investment. Understanding these foundational aspects is crucial as we delve deeper into NFTs.

Why Invest in NFTs

The question of how to invest in NFTs has increasingly gained attention as more individuals and institutions recognize their potential as an alternative investment. Indeed, NFTs are attracting investors for several reasons, including the prospects for profitability, their individuality, and their close ties with digital and pop culture.


First and foremost, NFTs present an opportunity for significant financial returns. Many NFTs have been sold for astronomical prices. For instance, digital artist Beeple’s piece “Every Day: The First 5000 Days” was sold as an NFT for over $69 million. While such eye-watering sales are outliers, they highlight the significant profit potential within this new asset class. Like any investment, purchasing NFTs involves risk, but the potential for high returns is a compelling reason for many investors.


Another attractive feature of NFTs is their individuality. Each NFT is unique and cannot be replaced with any other, meaning they can carry intrinsic value beyond their price. This factor has prompted many investors, particularly art enthusiasts, and collectors, to enter the NFT market. They enjoy finding, owning, and displaying unique digital assets, much like a traditional art collector would with physical artwork.

Digital and Pop Culture

NFTs are closely intertwined with digital and pop culture, making them appealing to a younger demographic. NFTs allow fans to own a piece of their favorite digital artwork, music, or even tweets from influential figures. Owning these tokens provides financial benefits and a deep sense of connection with the culture they love.

How to Invest in NFTs

It starts with understanding the marketplace and selecting a reliable platform to buy and sell. Creating a digital wallet, buying some Ethereum (the most commonly used cryptocurrency for NFT transactions), and finding an NFT you believe in are essential steps.

The NFT space is still evolving, and as with any investment, due diligence is critical. The most successful NFT investors spend considerable time researching and understanding the market trends, the artists, and the pieces they invest in. By recognizing the potential for profit, valuing individuality, and harnessing the power of pop culture, NFTs offer a novel and exciting opportunity for investors.

Person learning about NFTs on the smartphone.

Understanding the Value of NFTs

Many people often ask the question: Are NFTs valuable? The answer is complex, largely subjective, and depends on various factors, including rarity, the artist’s reputation, historical significance, and market demand.

Why are NFTs Valuable?


One of the most fundamental aspects contributing to an NFT’s value is its rarity. Much like physical assets, digital assets that are rare or unique tend to be more valuable. Each NFT is distinct, even if it is part of a series. This uniqueness is embedded in the token’s metadata and verified on the blockchain, guaranteeing its scarcity and, in many cases, increasing its value.

The creator’s or artist’s reputation and popularity can also significantly influence an NFT’s value.

An NFT created by a renowned artist or influencer will likely be more valuable than one created by an unknown entity. This is demonstrated by selling digital artist Beeple’s NFT artwork for $69 million. Beeple’s reputation and following certainly played a role in the high price fetched by his digital art.


Historical significance can also add to an NFT’s value. This could apply to an NFT representing a ‘first’ in a particular field, such as CryptoPunk #7804, one of the first-ever NFTs sold for $7.6 million. Owning a piece of digital history carries a unique prestige that many collectors find valuable.


Lastly, like any asset, the value of NFTs is heavily influenced by market demand. If an NFT or a series becomes popular, its demand will increase, driving up the price. Conversely, if demand falls, the value is likely to decrease. It’s also important to note that the NFT market can be influenced by broader trends in the crypto and digital world, making it somewhat unpredictable.

The value of NFTs is subjective and influenced by many factors, including rarity, the creator’s reputation, historical significance, and market demand. The uniqueness of each NFT and the immutability of the blockchain technology backing them up contribute to their inherent value.

Nevertheless, like any market, the NFT space is governed by the laws of supply and demand, making it a fascinating yet complex domain for investors and collectors alike.

Finding Trustworthy NFT Marketplaces

In the bustling world of digital assets, choosing a trustworthy NFT marketplace is essential for both new and experienced collectors. The right platform allows you to buy and sell NFTs safely. It considerably influences your overall experience with these unique assets.

Some NFT Marketplaces


One of the most well-known marketplaces is OpenSea. It offers NFTs across various categories, such as art, domain names, virtual worlds, and trading cards. Its user-friendly interface and detailed asset descriptions make it a favored choice for many. However, its openness also means you must exercise due diligence, as the quality and value of listed NFTs vary widely.


Another popular platform is Rarible. It allows buying and selling, and creating NFTs, which can be an attractive feature for artists and creators. However, Rarible has been known to have high transaction fees, which could be a downside for some users.


Known for hosting Beeple’s record-breaking sale, Christie’s is another marketplace to consider. Although traditionally associated with physical art, Christie’s has embraced digital art and NFTs, lending them an additional layer of prestige. However, it’s worth noting that Christie’s mainly deals with high-end pieces, which might only suit some budgets.

NBA TopShot

For sports enthusiasts, NBA Top Shot offers officially licensed NBA collectible highlights. This platform brings together the worlds of sports, collecting, and blockchain in a unique way. Still, it is specifically tailored to basketball fans and may appeal to something other than those seeking a broader range of NFTs.

Safety should be a priority when interacting with any NFT marketplace. Some tips for safe transactions include:

  • Thoroughly researching the seller’s reputation.
  • Being aware of potential phishing scams.
  • Only use secure payment methods.

Remember that each marketplace has rules and fee structures, so it’s essential to read and understand these before committing to a purchase or sale.

Ultimately, choosing an NFT marketplace depends on your specific needs and interests. By considering factors such as the type of NFTs you are interested in, the reputation of the platform, and the transaction fees, you can select a marketplace that provides a safe and engaging environment for your NFT journey.

 NFTs artwork created by NFTs seller.

How to Buy NFTs: A Step-by-Step Process

Entering the world of digital collectibles can seem overwhelming at first. However, understanding how to buy NFTs (Non-fungible tokens) can simplify the process. Here is a beginner-friendly, step-by-step guide.

How to Buy NFTs.


Before anything else, it’s essential to familiarize yourself with the NFT space. This includes understanding NFTs’ value and the risks involved. Study the market trends, understand the valuation factors, and identify the types of NFTs you’re interested in.

Choose a Marketplace

Depending on your preferences, select an NFT marketplace. This could be OpenSea, Rarible, NBA Top Shot, or another trusted platform. Each marketplace specializes in different types of NFTs and operates with distinct rules and fees.

Set Up a Digital Wallet

Most NFT transactions require a digital wallet. MetaMask is a popular choice due to its compatibility with various marketplaces. Download the MetaMask extension for your browser, set up an account, and securely store your password and secret recovery phrase.

Buy Ethereum (ETH)

Most NFT transactions are done using Ethereum. To buy ETH, you can use a cryptocurrency exchange like Coinbase. After purchasing, transfer the ETH to your MetaMask wallet.

Connect Your Wallet to the Marketplace

Navigate to your chosen NFT marketplace and connect your digital wallet. This is usually a straightforward process guided by prompts on the marketplace website.

Browse and Select an NFT

Explore the marketplace, and find an NFT that catches your interest. Research the item and the seller thoroughly to ensure the NFT’s authenticity and avoid scams.

Place a Bid or Buy

Once you’ve chosen an NFT, you can either place a bid or buy it outright, depending on the options provided by the marketplace. Follow the prompts to complete the transaction. Remember, some platforms may charge additional service or transaction fees.

Confirm Ownership

After a successful transaction, the NFT will appear in your digital wallet, confirming your ownership. Some platforms may require additional steps or time to finalize the process.

Remember, investing in NFTs, like any investment, carries risk. Always conduct due diligence, Invest only the amount you can afford to lose, and consider seeking advice from financial advisors when needed. With these steps in mind, you’re ready to embark on your journey into the exciting world of NFTs.

Selling NFTs: Strategies and Best Practices

Selling NFTs (Non-Fungible Tokens) can be an exciting venture. Still, it’s also a process that requires careful planning and strategy. Here are some key strategies and best practices on how to sell NFTs effectively.

How to Sell NFTs

Understanding the Market

Before you list your NFT for sale, clearly understanding the current market conditions is crucial. Is it a buyer’s or seller’s market? Are similar NFTs selling well? Use platforms like OpenSea, Rarible, or CryptoSlam to gather data and make an informed decision.


Timing can significantly impact the success of your sale. If you see a trend or a particular type of NFT gaining popularity, it might be a good time to sell if you have a similar item. Similarly, selling during a market downturn may not yield the best results.


Setting the right price is one of the most critical aspects of selling NFTs. Price your NFT too high, and it might not sell; price it too low, and you might miss out on potential profits. Research similar NFTs and consider factors like the creator’s reputation, rarity, and the NFT’s historical significance when setting a price.


Once you have listed your NFT, marketing becomes crucial. Use social media platforms, NFT communities, and online forums to spread the word about your NFT. If you’re an artist, your personal brand can significantly influence the value and desirability of your NFT.


How you present your NFT for sale can significantly impact attracting potential buyers. High-quality images, detailed descriptions, and backstories can make your NFT more appealing.

Transaction Safety

Once a buyer is found, ensure the transaction process is done safely. Use the established transaction system on the NFT marketplace platform you’ve chosen. Be wary of direct transactions that circumvent the marketplace, as these are often associated with scams.

After-Sale Engagement

After you’ve sold your NFT, maintaining engagement with the buyer or the community can add to your reputation and credibility as a seller, possibly influencing future sales.

Selling NFTs effectively involves more than just listing them on a platform; it requires market understanding, strategic timing, fair pricing, effective marketing, engaging presentation, transaction safety, and after-sale engagement. Armed with these strategies and best practices, you’re on your way to becoming a successful NFT seller.

NFTs icon for sale.

Legal and Ethical Considerations in the NFT Market

As the world of NFTs (Non-Fungible Tokens) continues to evolve, it brings a host of legal and ethical considerations that buyers and sellers need to be aware of. The question “Are NFTs legal?” opens up a broad discussion that includes copyright law, plagiarism, and environmental concerns.

Are NFTs Legal?


From a legal standpoint, NFTs are entirely legal. They represent a unique form of digital ownership on the blockchain, allowing for the sale, purchase, and ownership of unique digital assets. However, where legality becomes complex is in the area of copyright law.

Copyright or Intellectual Property Rights

When you purchase an NFT, you buy ownership of a unique digital token linked to a specific digital asset. Unless explicitly stated, you’re not necessarily buying that asset’s copyright or intellectual property rights. For example, if you buy an NFT of a digital artwork, you own that specific token. However, the artist still holds the copyright and can create and sell other NFTs of the same artwork.


Plagiarism is another legal and ethical issue to consider in the NFT market. There have been instances where artists’ work has been tokenized and sold as NFTs without their permission. This is a form of copyright infringement, and artists must be vigilant about protecting their work.

Ethical Considerations

In addition to legal considerations, there are also ethical considerations related to NFTs. One significant issue is the environmental impact of blockchain technology, which NFTs rely on. Blockchain networks like Ethereum use much energy due to their proof-of-work consensus mechanisms, contributing to carbon emissions. As a result, potential buyers and sellers must consider the environmental impact of their NFT transactions.

Manipulation and Fraud

Lastly, while not strictly a legal issue, the absence of regulation and supervision within the NFT market can lead to manipulation and fraud. Buyers and sellers must conduct thorough research and due diligence before engaging in transactions.

While NFTs are legal, various legal and ethical issues surround their use. These include copyright law, plagiarism, environmental concerns, and the potential for market manipulation. Anyone involved in the NFT market must know these issues and conduct their transactions responsibly.

Predicting the Future of NFTs

The Non-Fungible Tokens (NFTs) market has seen a meteoric rise, fueling curiosity about what is the future of NFTs. This intersection of blockchain technology, digital ownership, and various art, gaming, and music industries presents many possibilities.

What is the Future of NFTs?

More Than a Passing Trend

From an expert’s perspective, NFTs are more than a passing trend. They argue that NFTs are a new way of proving and transferring ownership in the digital world, solving the problem of digital scarcity. As blockchain technology evolves and becomes more efficient, secure, and user-friendly, NFTs are expected to become more widespread and mainstream.

Beyond Digital Art and Collectables

Upcoming trends indicate a potential expansion of NFTs beyond digital art and collectibles. NFTs could represent ownership or rights in various sectors, such as real estate, finance, and intellectual property. They could also play a significant role in virtual or augmented reality environments, representing unique digital objects or parcels of land.

Digital art is expected to be a significant part of the NFT market. However, the landscape may evolve as artists and buyers become more experienced and platforms adapt to protect artists’ rights and ensure fair pricing. The evolution could also be influenced by traditional art institutions accepting and adopting NFTs, as seen by Christie’s auction house’s recent engagement with digital art.


One of the critical drivers for the future of NFTs will be regulation. The current market is relatively unregulated, leading to copyright infringement, fraud, and market manipulation concerns. As governments and institutions become more aware of NFTs, new regulations could shape their future development, providing more security and certainty for buyers and sellers.

Environmental Concerns

Finally, environmental concerns will likely influence the future of NFTs. The effective energy use of blockchain networks has been criticized, leading to calls for more sustainable practices. This could drive the adoption of more energy-efficient consensus mechanisms, like proof of stake, in blockchain networks used for NFTs.

The future of NFTs is filled with potential and challenges. The evolution of this space will be shaped by technological advancements, regulation, market trends, and how effectively it can address ethical and environmental concerns. However, what is clear is that NFTs have opened up new possibilities for digital ownership that are likely to have a lasting impact.


How to invest in NFTs? 

Investing in NFTs involves understanding the market, selecting a reputable NFT marketplace, setting up a digital wallet, buying Ethereum (or another accepted cryptocurrency), and choosing the right NFT to invest in. However, due to their volatile nature, investing in NFTs comes with risks and should be approached carefully.

Are NFTs valuable? 

The value of NFTs varies significantly and depends on various factors, including the reputation of the artist or creator, the rarity of the NFT, its historical significance, and market demand.

How to buy NFTs?  

Buying NFTs involves selecting a marketplace, setting up a digital wallet, buying Ethereum (or another accepted cryptocurrency), connecting your wallet to the marketplace, choosing an NFT, and completing the transaction.

How to sell NFTs? 

Selling NFTs involves understanding the market, deciding the right time to sell, setting an appropriate price, effectively marketing your NFT, and ensuring a secure transaction process.

What is the future of NFTs? 

The future of NFTs is promising and expected to go beyond digital art and collectibles. As the technology evolves and becomes more mainstream, NFTs could find uses in sectors like real estate, finance, and intellectual property. However, the future will also be shaped by regulations and sustainability issues.