Creating An Editorial Structure For Your Business

Creating an editorial structure is a crucial step for any business. It helps to establish the tone and direction of your content.

The editorial structure should be built around the main goals of your company. You can start by thinking about what you want to achieve with your content marketing in order to create an editorial structure for your business.

Creating an Editorial Structure: Enhancing Content Organization for Effective Brand Relationships

Content needs a structure to have a cohesive presentation. What good is anything if it is out of order or out of context? Businesses that have an online presence are no strangers to using content-driven marketing to build brand relationships.

The effectiveness of this comes down to how well their content campaigns are organized. The main purpose of creating an editorial structure is to organize content so that it is easy for readers to understand.

Well-placed call-to-actions are the focal point of all content and need to be accompanied by rich headlines, engaging imagery, and vivid copywriting. The problem with many online accounts is the organization of their curated content.

Are they simply posting aesthetically pleasing images on Instagram or are they creating campaigns that contribute to an overall arc? Creating an editorial structure helps businesses strategically plan and coordinate their content, ensuring a consistent and unified message across all platforms.

magazine helps with creating an editorial structure

Creating an Editorial Structure: Mastering the Art of Content Organization and Strategy

TV shows have a standard format during their run. First, the pilot episode introduces the main character and the general storyline. It highlights a problem that is solved by the end of its premiere. The episodes that follow usually have a standalone plot, but foreshadowing is clear.

Emphasis on particular elements is constant and noticeable to the viewer. Over time, these elements create a secondary storyline and culminate in another sequence of events to draw in the audience.

Content marketing should be like that. The climax and resolution are your CTA and desired response. The climax and resolution are your CTA and desired response. Creating an editorial structure allows marketers to strategically plan and organize their content, much like the process of developing a TV show.

Preparing content is more than just jotting down notes and hoping for the best. It takes time and effort to outline the best content to put forward. Those in the Writers’ Room of any program can attest to the long hours spent crafting a coherent episode and a game plan for the entire season.

These ideas don’t just fall from the sky. Sitting down and waiting for inspiration to strike is less productive than actively finding solutions. Creating an editorial structure helps guide the process, ensuring a consistent and engaging content marketing campaign.

books helps with creating an editorial structure

Creating an Editorial Structure: 5 Key Steps to Streamline Your Content Strategy

Therefore, you need to:

1. Create Sound Goals

It’s one thing to have a rough idea of what you want to do, and it’s another to have a strategy in place. You should have a clear view of what you want to achieve, not just in terms of metrics, and why these goals are beneficial to your business. Creating an editorial structure helps define and prioritize these goals.

2. Create A Schedule

It is important to know when you will publish your content and how often you will do this. A consistent schedule will have your audience waiting for you. You should also conduct experiments to determine the optimal times for publishing.

3. Plan Content In Bulk

What’s the point in planning if you’re taking things one day at a time? Invest your time into planning and preparing batches of content. You don’t have to do things long in advance as preparing content in small batches can help you save time. An editorial structure serves as a guide for planning content efficiently.

4. Keep It Versatile & Niche

This looks like a contradiction, but it really isn’t. Most niches are large enough for you to be creative. Don’t revisit the same topic over and over – just try to expand into different areas of the same field. Your content will always be fresh and exciting for your audience. A well-structured editorial plan supports this versatility.

5. Keep It Organized

It doesn’t matter if you use a spreadsheet or a notebook, keeping track of your content will make the creation and publishing easier. You don’t need to overcomplicate what you are doing because a simple chart or table will suffice. Creating an editorial structure ensures that organization remains a priority throughout the content creation process.


What is an editorial structure?

An editorial structure is a strategic plan that helps businesses organize their content in a cohesive and effective manner. It outlines the goals, schedule, content topics, and organization methods to ensure consistent and engaging content across all platforms.

Why is creating an editorial structure important?

Creating an editorial structure is essential for businesses to maintain a consistent brand voice, message, and style throughout their content marketing efforts. It helps streamline the content creation process, making it more efficient and focused on achieving the desired results.

How do I start creating an editorial structure?

Begin by defining your business goals and determining what you want to achieve with your content marketing efforts. This will guide your content topics, schedule, and organization methods. Then, follow the 5 key steps outlined above: create sound goals, create a schedule, plan content in bulk, keep it versatile and niche, and keep it organized.

How can I ensure that my content is versatile and niche?

To achieve versatility within your niche, explore various subtopics and aspects of your industry. Instead of revisiting the same topics repeatedly, expand into different areas within your niche to keep your content fresh and engaging for your audience.

What tools can I use to help create and maintain an editorial structure?

You can use spreadsheets, content calendars, or project management tools to organize and track your content planning, creation, and publishing process. Choose a tool that suits your needs and preferences, ensuring that it simplifies the process and helps you stay organized.