Creating content the right way is key to achieving success in business. By understanding the needs of your target audience, researching relevant topics, and creating engaging content that resonates with them, you can ensure that your content will be effective in achieving your desired goals.
The Layered Approach: Creating Comprehensive and Entertaining Content
The problem creators face with their process is actually one that can easily be solved. Making something comprehensive and entertaining takes a considerable amount of effort and it is really just a combination of creating and editing.
When done in layers, these processes allow creators to refine the work they create. Instead of looking at the creative process as something done in a linear sequence, look at it as a painting.
First, start with a rough sketch and then slowly fill in the features that need to be seen. It is all just a matter of layering your work. Creating content the right way takes time but it is well worth it.
This approach would significantly reduce the time you spend trying to create the perfect piece as it really requires two steps, creating a framework and filling in that framework.
Just easing anxieties about the time spent during the creative process can be a motivator for those who find themselves stuck in a rut.
The Importance of a Solid Framework: Creating Effective Content
How should anyone approach the framework for content? Well, a good structure is sturdy enough to support whatever needs to be shown, but it is still flexible enough to accommodate modifications.
An outline for content could be a bullet list of ideas or a quick rough draft. It’s that simple. A bad framework for content will be too stiff and unrelenting. If the first attempt stifles creativity, then it needs refining.
Remove some elements from it and keep it as simple as possible. It’s easy to get carried away and think that quantity is better than quality, which isn’t the case for content.
Leaving a structure with gaping holes will leave too much room to fill. No one can build a house with a weak foundation; eventually, it will collapse. The same applies to content. A good structure will have the following attributes:
- A simple overview of the theme and message.
- A storyboard of how that message is to be presented, specifically the process of consumption.
- A clear outline of the tone to be used
From Framework to Completion: Creating Engaging Video Content
It might not be obvious, but this works for all types of content, including video. An overview of the message is usually presented in the introduction of a piece to inform the audience.
Look how the audience should consume your content will allow you to emphasize points that are relevant. Everything else is secondary or only adds contextual relief. Then, the tone of a piece will make this easier to consume. It’s an extra push to get an audience on the same page.
The body of work will fill in the gaps left by the structure. Once that is in place, anyone can easily see what would be done. Develop relevant information, making it easier to understand.
Use examples to illustrate the message concisely. It’s just like completing a painting. First, there is the initial sketch, which is gradually completed by applying layers of paint to create depth and dimension.
FAQs
Why is creating content the right way important for business success?
Creating content the right way is important for business success because it allows you to understand the needs of your target audience, research relevant topics, and create engaging content that resonates with them. This helps you achieve your desired goals and objectives.
What is the layered approach to creating content?
The layered approach to creating content involves breaking down the creative process into multiple steps, such as creating a framework and filling in that framework. This approach allows creators to refine their work over time and create comprehensive and entertaining content.
How should one approach the framework for content?
A good framework for content should be sturdy enough to support whatever needs to be shown, but flexible enough to accommodate modifications. An outline for content could be a bullet list of ideas or a quick rough draft. It should have a simple overview of the theme and message, a storyboard of how that message is to be presented, and a clear outline of the tone to be used.
Why is a solid framework important for creating effective content?
A solid framework is important for creating effective content because it provides a strong foundation for the rest of the creative process. Without a good structure, it is difficult to create engaging and informative content that resonates with your audience.
How can one create engaging video content?
To create engaging video content, one should start with an overview of the message in the introduction of the video to inform the audience. The tone of the video should be consistent throughout to make it easier to consume. The body of the video should fill in the gaps left by the structure, with relevant information and examples to illustrate the message concisely.
