Digital brand assets are a must-have for any business that wants to establish a strong presence in the digital space. They help create a consistent and recognizable look and feel across all of your online platforms, from websites to social media.
Online Presence: Social Media vs Websites and Digital Brand Assets
An online presence is important for any person or business. Not having one is akin to not existing. In the digital sphere, this comes in two forms; social networks and websites. Digital brand assets are intangible assets that represent an organization or product. They are the visual, verbal, and even olfactory representations of what you or your company is all about.
Social media is free and personal, even businesses can benefit from having accounts that show the human side of their operations. With a multitude of businesses on social networks, especially Facebook, it might seem as though websites are becoming obsolete.
With a shift for businesses to create niche content marketing campaigns, social media has taken the forefront. Keeping a well-connected social media profile allows you to connect to your audience directly.
Content is one of the biggest problems faced by those with a professional background. Most struggle in finding the balance between personal and professional, and as a result, their social presence becomes muddled.
Website vs Social Media Monetization
Websites are only used as a way to get a specific action from the audience, such as, buying a product or booking a service. Informing and educating your audience is something shared across both platforms.
Websites, especially blogs are a common source of online monetization. With the rise of influencers, advertisers are more willing to put their money behind personalities with a high following on social media.
Ad programs like Google AdSense only generate high revenue for high-traffic sites, so newer ones do not reap the benefits of a niche audience from that. Besides, not all businesses can benefit from having other businesses and media promoted on their own site.
Websites’ Future in the Social Media Age
What does this mean for websites now? Are they going extinct or do they need to redefine their purpose? Investing in a highly responsive and user-friendly interface is a good start, but there is still a long way to go.
Social media’s effectiveness comes from its integration into our daily lives. You have to ask yourself, “How can my business be beneficial to my audience’s daily life?”
That is not an easy question to answer, but it is a crucial step to getting your business out there. Keeping an active online presence is more than having an appealing website. Like any physical property, your online real estate needs to be maintained. Keeping up the optics is important, but constant improvement will benefit the owners. This is your virtual home.
FAQs
What are digital brand assets and why are they important for businesses?
Digital brand assets are intangible assets that represent an organization or product in the digital space. They are visual, verbal, and even olfactory representations of what a company is all about. They are important for businesses because they help create a consistent and recognizable look and feel across all of their online platforms, from websites to social media.
What is the difference between social media and websites in terms of online presence?
Social media is a more personal and free way to connect with your audience, while websites are used to get a specific action from the audience, such as buying a product or booking a service. Both platforms are important for informing and educating your audience.
How can businesses monetize their online presence on social media and websites?
Websites, especially blogs, are a common source of online monetization. Advertisers are more willing to put their money behind personalities with a high following on social media. However, ad programs like Google AdSense only generate high revenue for high-traffic sites, so newer ones do not reap the benefits of a niche audience from that.
Are websites becoming obsolete in the age of social media?
While social media has taken the forefront in terms of businesses creating niche content marketing campaigns, websites are not becoming obsolete. They may need to redefine their purpose and invest in a highly responsive and user-friendly interface, but they are still an important part of a business’s online presence.
How can businesses maintain an active online presence?
Keeping up the optics is important, but constant improvement will benefit the owners. Businesses should ask themselves how they can be beneficial to their audience’s daily life and keep their online real estate maintained, just like physical property. This is their virtual home.
