Business Business Ideas How to Turn Your Artwork into Products

How to Turn Your Artwork into Products

Knowing how to turn your artwork into products can be a fulfilling approach to monetizing your creative talents. First, identify which of your works would translate well onto products. Then, partner with a manufacturer or use an online platform to create items like prints, clothing, or home decor.

It’s crucial to protect your rights with proper copyrights. Finally, market your new products effectively to reach your audience. This process enables you to share your talent while generating income.

Understanding the Basics: How to Turn Your Artwork into Marketable Products

Transforming artwork into products is an exciting venture that can provide additional income and enhance your artistic reach. However, it requires careful planning and strategic execution. Below are several steps that will assist you in navigating the process.

Artwork Selection and Adaptation

Start by evaluating your artwork and identifying which pieces could translate well into physical products. Remember, not all artwork is suitable for all types of products. A detailed and intricate piece might be better suited for a large canvas print, while a simple and bold design could look great on accessories like t-shirts or mugs. Experiment with different product formats to find what best complements your artwork.

Finding the Right Manufacturing Partner

Once you’ve decided on the products you want to create, the next step is to find a reliable manufacturer or a print-on-demand service. These platforms allow you to upload your artwork, choose the products you want to offer, and handle the production and shipping processes with care. This model can significantly streamline the process, especially for artists who need more resources to handle production and shipping independently.

Branding and Marketing Your Art Products

When turning artwork into products, effective branding and marketing are critical. This might involve leveraging social media to showcase your products, creating an engaging online store, participating in local art fairs or markets, or collaborating with influencers in your space. Sharing your story as an artist is also important. Customers often feel more connected to products when they know the person and the story behind them.

Remember that transforming artwork into products is a journey; success may not come overnight. It requires patience, persistence, and a deep passion for your craft. Nevertheless, by meticulously strategizing and implementing your plans, you can turn your artwork into marketable products, diversify your income, and share your art with a broader audience.

Choosing the Right Medium: Transforming Artwork into Different Types of Products

Turning your artwork into digital assets is essential for many modern artists, opening up possibilities from online galleries to digital prints and even NFTs. Allow me to present a series of steps that will help you navigate through the process.

Digitizing Your Artwork

Start by creating a high-quality digital version of your artwork. This could involve scanning or photographing your work. Suppose you’re starting with a physical piece. In that case, you may need a high-resolution scanner or camera to capture your art’s full detail and color accuracy. You might need professional photography services for three-dimensional works or works with a lot of texture.

Editing and Formatting

Once you have a digital file, you’ll likely need to use software like Adobe Photoshop or GIMP to clean up the image, adjust colors, or make other necessary edits. The artwork should be saved in a high-quality format like TIFF or PNG to preserve the full detail.

Choosing the Right Platform

The next step is to choose where and how you’ll present your digital art. You can showcase your work on a personal website or a platform like Behance or DeviantArt. If you want to sell digital prints, consider a platform like Etsy. If you’re interested in NFTs, look at platforms like OpenSea or Rarible.

Creating Products

Suppose you’re turning your digital art into products. In that case, you must consider how your artwork will translate onto different mediums. This could involve resizing or reformatting your artwork to fit on things like t-shirts, mugs, or posters. It’s essential to consider how the colors and details of your artwork will appear on these different materials and to work with a reputable manufacturer or print-on-demand service to ensure quality.

Protecting Your Work

Finally, consider how you’ll protect your digital art. This could involve watermarking your images or using digital rights management (DRM) technology. Consider also looking into copyright registration for additional legal protection.

Turning your art into digital assets can be rewarding, allowing your work to reach a wider audience. Just be sure to maintain the integrity and quality of your artwork throughout the process.

Woman painting which is showing  you how to turn your artwork into products

Design Considerations: How to Prepare Your Artwork for Product Conversion

Turning artwork into tangible products, and learning how to turn art into prints, requires careful preparation and consideration. Several key design considerations must be remembered to ensure a successful product conversion.

High-Resolution Artwork Preparation

It’s essential to create high-resolution digital files of your artwork. The quality of these files can significantly impact the final product. Photograph or scan your artwork at a high DPI (dots per inch) setting — typically, a minimum of 300 DPI is recommended for quality printing. Consider professional photography or 3D scanning to capture depth and detail if your artwork is three-dimensional.

Next, consider the aspect ratio and dimensions of your artwork in relation to your chosen product. Artwork that looks amazing on a rectangular canvas may translate poorly onto a square coffee mug or a little bookmark. You may need to adjust or crop your artwork to fit different product shapes without losing critical elements of the design.

Color accuracy is another crucial factor when turning art into prints. Different materials and printing processes can alter the way colors appear. What looks vibrant on your computer screen may look different when printed on fabric or metal. If possible, order samples to ensure color fidelity. You may need to adjust your color profiles or work with your manufacturer to achieve the best results.

Functional Design and Branding

Consider the product’s functionality, too. For instance, if you’re designing a tote bag, remember that the design will be viewed in public and must withstand regular use. The durability of the design should be considered.

Also, remember branding. If you plan to sell these products, they should be yours. This could mean including a small signature, logo, or other identifying mark in your design.

While it’s essential to adapt your artwork for the medium, stay true to your artistic vision. Your art’s uniqueness and authenticity will genuinely set your products apart. So while practical adjustments might be necessary, your creative voice should always be the driving force behind your product design.

Partnering with Manufacturers: How to Turn Your Artwork into Products

Turning your artwork into physical products, and thus learning how to turn your art into a business, is a collaborative process often involving partnering with manufacturers. These partnerships are crucial in maintaining the quality of your art and ensuring its successful transition into marketable products.

Manufacturing Partner Selection

Identify potential manufacturing partners specializing in your desired product types, such as clothing, home decor, or stationery. Look for manufacturers who prioritize quality and have a reputation for reliable service. Online platforms like Alibaba or local trade directories can be helpful in this search.

Before you commit to a manufacturer, request samples of their work to assess the quality of their printing and materials. You can also ask for a test run of your own artwork. This will allow you to gauge the manufacturer’s capabilities and provide a real-life view of how your artwork translates onto different mediums.

Communication with your manufacturer is vital. Clearly articulate your expectations regarding color accuracy, print quality, and material quality. If there are specific details in your artwork that need special attention, make sure to highlight them.

Manufacturing Process Management

It’s also crucial to understand the manufacturing process. Will your products be made-to-order, or will you need bulk orders? What are the lead times for production, and how flexible are they? Understanding these aspects will help you manage your inventory effectively and plan for sales and marketing activities.

Remember to discuss the terms of the partnership, including pricing, payment terms, and order cancellation policies. Establishing a mutually beneficial relationship where both parties understand their responsibilities is essential when learning how to turn your art into a business.

Print-on-demand services can be an excellent alternative for those who prefer a hands-off approach. These platforms manage every aspect, including printing and shipping, freeing you to concentrate solely on your artwork.

Your manufacturer is critical in showing you how to turn your art into a business. Their expertise can help bring your vision to life, turning your art into high-quality products ready for the market.

Woman with camera showing you how to turn your artwork into products

Harnessing the Power of Digital Platforms: Converting Artwork into Digital Products

The rise of digital platforms has opened up new possibilities for artists looking to transform their artwork into digital products. This includes learning how to make art prints to sell. From digital prints and eBooks to NFTs (Non-Fungible Tokens), there are myriad ways to reach a global audience and generate income.

Choosing Digital Platforms

The first step is to choose the right platform for your digital products. Etsy, for example, is perfect for selling digital prints or patterns. If you’re learning to make art prints to sell, platforms like Gumroad or Sellfy cater to digital products like eBooks, music, and digital art.

If you’re interested in selling NFTs, you might consider platforms like OpenSea or Rarible.

Once you’ve chosen a platform, ensure your artwork is in a suitable digital format. This might be a high-resolution JPG or PNG for art prints to sell. Always aim for the highest quality possible to ensure customer satisfaction.

Digital Product Pricing

Consider the pricing of your digital products. Unlike physical products, digital products don’t have production costs per unit, but you must price your work to reflect its value and your time investment. Research similar products to get a sense of the market rate.

Digital Product Promotion

Promotion is vital in the digital space. Leverage social media, email newsletters, and your personal website to drive traffic to your digital products, including art prints to sell. Engaging with your audience and building a community around your work can boost sales.

Intellectual Property Protection

Consider the intellectual property implications of selling digital products. To protect your artwork, use watermarks or low-resolution images for previews. Be clear with your customers about the usage rights they’re purchasing.

Finally, remember that success in the digital space often involves trial and error. Be open to experimenting with different types of digital products, platforms, and marketing strategies. By leveraging the capabilities of digital platforms, you possess the ability to connect with a worldwide audience, offering them a new way to engage with and appreciate your artwork, including how to make art prints to sell.

Marketing Strategies: How to Promote and Sell Your Art-Based Products

Promoting and selling art-based products, including learning how to sell your own paintings, requires a blend of creativity, strategy, and persistence. Here are some marketing strategies to help elevate your brand and boost sales.

Build a Strong Online Presence

To sell your own paintings, launch a professional website showcasing your artwork, your creative process, and your story as an artist. Use high-quality images and engaging product descriptions. Ensure your website is easy to navigate, mobile-friendly, and has a secure checkout process.

Leverage Social Media

Platforms like Instagram, Pinterest, and Facebook are perfect for visual storytelling and reaching a wider audience, particularly when learning how to sell your paintings. Regularly post engaging content that showcases your artwork, behind-the-scenes creation process, and customer testimonials. Use relevant hashtags to increase your visibility.

Email Marketing

Collect email addresses from website visitors and social media followers to build a mailing list. Regular newsletters can keep your audience updated about new paintings, upcoming events, and special promotions.

Collaborations and Partnerships

Collaborate with other artists, influencers, or local businesses to reach a broader audience. This could involve joint exhibitions, giveaway contests, or guest blogging.


Implement search engine optimization (SEO) strategies on your website to increase organic traffic. Use keywords relevant to your art and paintings in your content and meta descriptions.

Participate in Art Fairs and Craft Shows

These events can provide valuable face-to-face interaction with potential customers and are great venues to sell your own paintings. They’re also a great way to receive direct feedback on your artwork.

Paid Advertising

Consider paid social media or search engine ads to reach a specific target audience. Ensure you’re targeting the right demographics and use compelling visuals and copy.

Customer Reviews and Testimonials:

Motivate contented customers to share their feedback on your website or social media channels. Positive feedback can significantly influence potential buyers.

Offer a Variety of Artworks:

Offering a range of artworks, including paintings, at different price points can attract a broader audience and encourage impulse purchases.

Remember, marketing and learning how to sell your own paintings is an ongoing process. Keep experimenting, measuring your results, and adjusting your strategies based on what works best for your brand and audience.

Women working on crafts showing you how to turn your artwork into products

Legal Aspects: Protecting Your Artwork While Venturing into Product Creation

When transforming your artwork into products, it’s crucial to consider the legal aspects to protect your creative assets, including understanding how to copyright digital art. Here are some key points to consider.


Copyright is especially crucial when dealing with digital art. In most jurisdictions, you automatically hold the copyright to any original artwork you create, including digital art. This grants you the exclusive right to reproduce, distribute, and display your work. However, formally registering your copyright with a national copyright office can provide additional legal protection and facilitate infringement claims, should they arise.


If you’re partnering with manufacturers or distributors, ensure that your agreements clearly outline the terms of use for your artwork. This includes the scope of the license (where and how your artwork can be used), the duration of the license, and compensation. When dealing with digital art, seeking legal advice to protect your copyright in these agreements is often advisable.


If you’re creating a brand around your art-based products, consider registering a trademark for your brand name or logo. This can prevent others from using a similar name or logo, which could confuse customers.

Intellectual Property Infringement

Keep an eye out for unauthorized use of your digital art. This can range from other businesses using your designs without permission to counterfeit products. If you discover infringement, consult an intellectual property attorney to discuss your options.

Digital Rights Management

For digital products, consider using watermarks or low-resolution images for previews to prevent unauthorized copying. Be transparent with customers about the usage rights they’re purchasing.

Privacy and E-commerce Laws

If you sell products online, comply with e-commerce regulations. This includes having a clear privacy policy, terms of service, and return policy on your website and adhering to rules around data protection and online marketing.

Venturing into product creation can be rewarding to share digital art with a broader audience. However, understanding how to copyright digital art and protect your creative assets is crucial. Legal protection might seem daunting, but it’s vital in preserving your artwork’s integrity and brand.

Case Studies and Success Stories: Inspiration for Turning Your Artwork into Products

Learning how to turn your art into products is a journey many artists have successfully navigated. To illustrate, here are three inspiring case studies.

Cat Coquillette

A digital nomadic artist, Cat Coquillette, has skillfully learned how to turn her art into products, with her vibrant, detailed illustrations finding their way onto an array of items from phone cases to wall art. By harnessing print-on-demand services like Society6 and Redbubble, she’s been able to sell her designs globally. She’s built a thriving online business by diversifying her product offerings and effectively utilizing social media marketing.

Jon Burgerman

Globally recognized for his unique doodle art style, Jon Burgerman has adeptly learned how to turn his art into products, including clothing, toys, and home decor items. His successful collaborations with major brands like Nike, Apple, and Pepsi have further elevated his visibility and commercial success.

Lisa Congdon

Beginning her art career in her late 30s, Lisa Congdon is a testament that it’s always possible to learn how to turn your art into products. Her distinctive, colorful illustrations are now featured on various products, from stationery to textiles. She’s also diversified her income by authoring several books and teaching art classes online. A robust online presence, particularly on Instagram, has been integral to her success.

These artists’ journeys demonstrate that knowing how to turn your art into products is achievable and provides an exciting avenue to reach a wider audience. Key takeaways include choosing the right products for your art style, leveraging digital platforms and social media, collaborating with other brands, and diversifying your offerings.

Remember, while it requires time, effort, and business acumen, this process allows your creativity to flourish in new and rewarding ways.


How can I sell my own paintings online?

To sell your paintings online, build a solid online presence through a professional website and social media platforms. Make sure to leverage SEO strategies for better visibility, and consider email marketing for regular communication with your audience. You can also engage in collaborations and partnerships, participate in art fairs, and use paid advertising to reach a wider audience.

How can I make art prints to sell?

To make art prints, first, ensure your artwork is in a suitable digital format like a high-resolution JPG or PNG. Choose the right platform for selling your prints, such as Etsy or Gumroad. Consider the pricing of your digital products, promote them through various channels, and protect your intellectual property.

How do I turn my art into a business?

Turning your art into a business involves identifying potential manufacturing partners, communicating your expectations, understanding the manufacturing process, and selecting a print-on-demand service if needed. It’s also crucial to remember that your manufacturer is a critical partner in your journey.

How do I turn my art into prints?

To turn your art into prints, create high-resolution digital files of your artwork, consider the aspect ratio and dimensions, ensure color accuracy, think about the product’s functionality, and include branding in your design. Always stay true to your artistic vision.

How do I turn my art into digital?

Turning art into digital involves analyzing your artwork, understanding your target audience, digitizing your artwork, selecting a reputable manufacturer or print-on-demand service, considering the materials for printing, and experimenting with different strategies.