Staying relevant on social media is essential for any business. It helps to build relationships with customers and potential customers, increase brand awareness, and drive more sales.
It can be challenging to stay relevant on social media, especially when trends come and go quickly. However, by following the latest trends in your industry, you can ensure that your content remains fresh and engaging for your audience.
By staying up-to-date with the latest trends in your industry, you can create content that resonates with your target audience and keeps them engaged with your brand.
Staying Relevant on Social Media: The Importance of Trend Surfing Alongside a Strong Marketing Strategy
Staying relevant on social media usually means following the latest trends or taking a piggyback ride on the latest fad. For some, that means diving headfirst into TikTok or devoting time to Instagram Reels.
Whatever the case may be, staying relevant is important, but trend hopping should be the basis of a marketing plan. It’s not strong enough to use as a foundation for all aspects of promotion.
As a tactic, trend surfing is absolutely crucial to building a rapport with a mainstream audience and connecting with audiences outside of an already loyal fanbase.
It also gives companies the opportunity to showcase themselves in creative ways and to present themselves in a distinctive manner. However, there is no substitute for a solid marketing strategy.
Staying Relevant in the Digital World: The Importance of Aligning Brand Values with Marketing Goals
Focusing on the tenets of your brand values is usually the place to start. Why? Because brand values closely align with a brand’s goals. If your brand values community and networking, then one of your brand goals will be to expand your following and your digital outreach.
As a trackable metric, this would mean reaching more people, striving for higher engagement, and increasing followers. If your company values collaboration, then your brand goal will be to connect with key industry leaders. As a trackable metric, this would mean working with more people in your field.
The end goal for all companies is the same: acquire more sales consistently. The method of getting there will vary from industry to industry, but following the roadmap of your own brand values is a solid starting point.
Using trends to your advantage means working with mainstream concepts and adding your own twist to them. This isn’t with the intention of going viral one day and hopefully taking the market by storm the next, but it should do two things: tie your brand seamlessly with the mainstream and follow your brand values. As easy as it seems, it’s easier said than done.
The Importance of Strategic Marketing: Staying Relevant Without Alienating Loyal Customers
It is obvious when there is an ad campaign directed solely for the purpose of cashing in on something extremely popular. There is usually a sharp disconnect between that campaign and previous campaigns.
Staying relevant should come at the expense of alienating a loyal customer base. This could prove to be more harmful because it shows desperation to reach more numbers or a higher value for a larger audience rather than a loyal one.
While the goal of digital promotion is to reach new eyes, catering to old ones is equally important. Nurturing your current audience keeps companies running by inspiring repeat sales.
Customers are more likely to purchase from companies and brands they have already had experience with. Using trending hashtags and challenges is a great tactic, but only when it’s used strategically. It is in no way a cure for marketing ills.
FAQs
Why is staying relevant on social media important for businesses?
Staying relevant on social media helps businesses build relationships with customers and potential customers, increase brand awareness, and drive more sales.
How can businesses stay up-to-date with the latest trends in their industry?
Businesses can stay up-to-date with the latest trends in their industry by following industry leaders, attending conferences and events, and monitoring social media.
Why is it important to align brand values with marketing goals?
Aligning brand values with marketing goals ensures that a business’s marketing efforts are in line with its overall goals and values. This helps businesses create content that resonates with their target audience and keeps them engaged with their brand.
How can businesses use trends to their advantage?
Businesses can use trends to their advantage by working with mainstream concepts and adding their own twist to them. This helps tie the brand seamlessly with the mainstream while still following the brand’s values.
Why is it important to avoid alienating loyal customers while trying to stay relevant on social media?
Alienating loyal customers could be harmful because it shows desperation to reach more numbers or a higher value for a larger audience rather than a loyal one. Nurturing a current audience keeps businesses running by inspiring repeat sales.
