The future of communication lies in how we can use it for social good. The power of words has been growing and will continue to grow as technology advances.
With the advancement of technology and the digital age, communication has changed drastically. Communication is no longer limited to a single person, but it is now accessible to many people at the same time.
The Future of Communication in a Social Media-Driven World
Online communication can be just as perplexing to some as offline communication. Social media is a confusing place for many individuals, let alone businesses. The rules of engagement are different and if you are not familiar with them, you can do yourself and your business a great disservice.
It is an understatement to say that online communities that dominate our mobile phones present a tricky challenge. The future of communication is here.
For starters, there are many platforms available, but with increased traffic, it is daunting to cut through the noise. It’s hard to make sense out of nonsense. How are you supposed to reach out to your intended audience if they can’t hear you? It all starts with knowing where your audience really is and then you can engage with them.
The Future of Communication and the Power of Unconventional Approaches
If you were walking down the street and you saw someone casually strolling in a full-body duck costume, you’d be confused. You might even take some pictures and share the story with your friends. In fact, it’s so outrageous that they will share it with the people they know and this little piece of information will take off.
Other onlookers might approach the costume wearer and inquire about the costume. It is something that stands out and will get people talking. The best way to get someone’s attention is to do something against the norm.
Does this mean that you should do something outlandish for likes and comments? Absolutely not; it depends on what you are looking for. As much as the duck costume is eye-catching, the wearer needs to keep doing it to become a constant topic.
Surely, it is impractical to grab your audience’s attention with shocking publicity stunts. Any group of individuals is likely to get tired and bored with attention-seeking methods. They are great for occasionally boosting your online profile, but cheap tricks have no place in your online circle.
Putting the Human Touch Back into the Future of Communication
If you try too hard to strategize your actions and remain tightly coordinated on social media, you will find yourself at your wit’s end. Social platforms, online and offline, are defined by their human activity. Humans are incredibly volatile if you didn’t know.
While we all have our habits and routines, we are emotionally driven as well, so we can be swayed by the right influence. Content that invokes a heavy emotional and psychological response will likely perform better on any platform.
Some marketers focus on hacking an algorithm and cheating a system, but that too is shortsighted. Even though your communication is brokered by technology doesn’t change that you are communicating with humans. That will always be the same.
Think about how you would connect with someone you just met, an old friend, or a casual acquaintance. Social platforms will always change their algorithm, and trying to chase that will put you in a losing rat race.
Instead of running around in circles, try to create your own circle. Meaningful engagement doesn’t mean trivial content. It requires that you create with the intent of helping your audience.
FAQs
How has communication evolved in the digital age?
Communication has expanded beyond one-on-one interactions and is now accessible to many people at the same time through various social media platforms.
How can I effectively reach my intended audience online?
Identify where your target audience is most active on social media platforms and engage with them by providing relevant and valuable content.
Should I use unconventional approaches to grab attention online?
While unconventional methods can occasionally boost your online profile, relying on them may be unsustainable. Focus on genuine and authentic content to maintain a long-term audience.
How important is it to invoke emotional responses in my online content?
Content that evokes strong emotional and psychological responses is more likely to perform better on any platform, as it resonates with the human aspect of communication.
How can I create meaningful engagement in the future of communication?
Prioritize genuine connections with your audience by creating content that is helpful, relevant, and authentic, rather than chasing social platform algorithms or using cheap tricks to grab attention.
