Bad Ads - Promotional Tactics You Shouldn't Use
Ads are everywhere. They are on every social media platform and now that everyone is focusing on moving their business online, ads will only become more rampant. Online ad strategies will need to be optimized to stay competitive and win customers over in a crowded marketplace. However, there are some cheap tactics that can leave a sour taste in your audience’s mouth. These are some things that you should do to promote your business.
While false advertising is unethical and can inspire legal trouble, projecting unrealistic results for a product or service based on anecdotal evidence is especially worrying for brands and consumers. It feeds into an idea that does not exist and gives consumers a false look at reality. If you want to promote the results of a product or service stay on the factual side.
Ads typically have titles or jarring headlines that grab attention, but clickbait usually veers towards deliberately misleading text or imagery. Why is this dishonest? Well, it’s false advertising, but it doesn’t appeal to your target. It’s just a cry for attention that disappears when viewers understand that they have been had. It can actually have a negative effect on your brand reputation. It’s a quick way to devalue your business and ruin the trust you have built with your audience.
Lots of businesses that are set up to help others create businesses flash money as a means of showing success. It’s actually quite popular with multi-level marketing schemes (MLMs) and investment schemes. It’s a surefire way to prey on the unsuspecting by appealing for their need for money. It’s a tactic that businesses use to lure those who are financially vulnerable. No ethical business should be advertising themselves the same way as an MLM. If you are a legitimate business, you can showcase results that don’t scream “500k in 5 weeks!”. Explain how you help people become financially successful.
Stop Scaring People
Scarcity is not new as a tactic, but taking your leads on a wild ride to buy or die is not a way to gain favor. It makes your audience associate you and your brand with fear, anxiety, and dread. These are the things consumers feel when they are being offered something with a scare. This could be anything from pushing a time-sensitive offer to insisting that they absolutely need something that is non-essential.
These are cheap tricks that can do more harm to a business. It doesn’t take much for the average consumer to spot these tactics because they are obvious. They may work for some of the shortsighted sales, but they cannot maintain the same sales integrity overtime. A good ad strategy comes from understanding your target’s interests and appealing to them.
Create a unique user experience on your website.
It's the simplest way to get your message across.
Stay In The Know
“Fake it ‘till you make it” is the mantra for those who believe that a big persona and pretending to be well-establishing will substitute for the real thing. But, there is a cross-section of the population that believes this to be the opposite. In fact, there seems to be more material supporting authenticity over pretense. But, why do people insist on maintaining a show of business by trying to be prematurely successful?Read More
What does rebranding do for you? It’s a reset button for your brand. That also means starting over. Your audience isn’t the same anymore. Rebranding or pivoting is usually the first thought that crosses the minds of business owners when they hit a slump. As business waxes and wanes, the turbulent tides create the perfect storm of doubt. What can we do, or rather, what can we change about ourselves that will generate more profit?Read More
When you understand the basic structure of a funnel, you understand the purpose for all of its parts. When these parts are assembled to create a machine, you will see results. Understanding your business and niche plays a large role in understanding what you need from a funnel. When making a machine, you need parts. A funnel, in its most basic structure, has three main parts. It has a magnet, a content hub and an offer.Read More
What do books, blogs & social media have in common? They are platforms for publishing, but right now video has taken over in another format: documentaries. A number of Netflix and independent media producers have launched a slew of documentaries to combat boredom during this time, and some businesses have been catching on with this trend. Long-form content is a great way to hold an audience’s attention, and documentaries have significant weight because they are expensive to produce.Read More
Wherever you go online, you’ll see “content is king” splashed over articles glorifying content marketing. Indeed, the notion of “giving value” as a trade-off to acquire leads is not lost (and it’s very effective). Have you ever thought of what makes content marketing (and other forms of marketing) a valuable practice? The most crucial part of it all is understanding the target market. Every decision made about strategy depends on that.Read More
Automation is at the forefront of email marketing. It takes a great strategy to humanize what has been replaced with convenient technology. Businesses need to look at consistent communication that doesn’t feel or sound robotic. It’s tempting to follow suit and copy what’s been done because what we see frequently is usually what we consider standard practice. And what we see as standard practice is often considered best practice. This is not the case with email marketing.Read More