Do you know what you want your brand to be? Is your current brand truly unique, or is it an odd collage of what you think will get your products sold? If your answer is yes, then it’s an overactive compilation of elements that clash. And that’s the problem with hyperbranding. All this achieves is a muddled mess that appeals to no one. This applies not only to visual branding but also to the copywriting used in promotion.
This doesn’t mean that all brands need to opt for a stripped-down look and feel, but simplifying what you want from your brand will make things easier for everyone. Think of a brand as a house, it needs a good foundation, structure, and cohesive design. McMansions are commercial houses that are low quality and often mix architectural styles without creating a cohesive style. The end result is a monstrosity that is supposed to evoke wealth. Hyperbrands are a little bit of everything. They borrow color schemes, fonts, icons, and elements to create something that is completely outrageous. They are the McMansions of branding.
How can you stop yourself from falling into this trap? McMansions suffer in the real estate market because they are hard to sell. They are impractical, too large, and are too expensive for their value. No brand should be put into those categories. When McMansions are sold, a large number of them are bulldozed so new structures can be built. Does this mean that your brand needs to start from scratch instead of undergoing a light rebranding? It depends. Some houses can be remodeled, but in some cases, starting with a blank canvas is the best option.
Always look for a professional when you need help. Branding experts exist for a reason.
Lines are the simplest event of design. Every design is made up of harmonious lines that create shapes. The negative space around them is just as important for balance. It is often underused and misunderstood during the creation of visual hyperbrands. Not only should every element have a purpose, but each element should be able to work together. A jumbled design will be obvious because of the lack of cohesion. The most abstract aspect of design is color. It creates contrast and emotion. Yet, if there is a busy design and the colors are too stark, it can create a visually confusing design.
When there is too much invested in a brand design, it can become too complex. Not all elements should be sentimental or have a secondary meaning. Sometimes, a line is best left as a line rather than something that must be tweaked to represent something else. You might want your brand to be opulent and luxurious so you’d excessively use all the elements that you associate with luxury to try to drive home your point. Instead, it will do the opposite.
Create a unique user experience on your website.
It's the simplest way to get your message across.
Stay In The Know
How do you demand attention? One way or another in your work you need to capture someone’s attention. It might be a potential client, a mass of customers, or just your coworkers. As a leader in any capacity seizing the atmosphere is something everyone needs to do at some point in time. In a corporate sense, this needs to be a calculated act. Attention is a valuable resource, with it, you can educate, inform and convince the masses.Read More
Staying relevant on social media usually means following the latest trends or taking a piggyback ride on the latest fad. For some, that means diving headfirst into TikTok or devoting time to Instagram Reels. Whatever the case may be, staying relevant is important, but trend hopping should be the basis of a marketing plan. It’s not strong enough to use as a foundation for all aspects of promotion. As a tactic, trend surfing is absolutely crucial to building a rapport with a mainstream audience and connecting with audiences outside of an already loyal fanbase.Read More
Online communication can be just as perplexing to some as offline communication. Social media is a confusing place for many individuals, let alone businesses. The rules of engagement are different and if you are not familiar with them, you can do yourself and your business a great disservice. It is an understatement to say that online communities that dominate our mobile phones present a tricky challenge. For starters, there are many platforms available, but with increased traffic, it is daunting to cut through the noise.Read More
Websites are moving at a different pace right now. Digital connections are vital for businesses to establish themselves online. At one point, static websites were the norm for the internet, but tools like WordPress made it much easier for complex websites to be built for businesses that needed dynamic content. However, simple static websites are back in vogue with tons more benefits for building connections for your business. A dynamic website must interact with a database to serve content to site users.Read More
Are you making the most of your offers? What can you do to sell at your full potential? How can you maximize sales? What is a sales system? A structure for repetitive is all you need to have recurring revenue. It sounds simple, but how practical is it to have one system? If you do have one system how do you maintain it? Sales processes differ from business to business because they are meant to attract different leads to purchase different offerings.Read More
Deceitful marketing and sales strategies to avoid. Why is lying bad, even if you can get away with it? Marketing, in the eyes of some consumers, is just a way for corporations to flood the online and offline media with lies about their products. It seems as though there might be a growing distrust between consumers and companies. It can seem as though all, if not most, marketing efforts can be seen as some form of negative manipulation.Read More