Connected Online strategy

Connected Online

New technology has left us feeling more connected and more alone. The ability and ease to connect with someone does not necessarily grant us the urge to do so. There seems to be a cloud of controversy hanging around the viability of the Internet as a social environment. While it is effective in connecting individuals that are far apart, it has its limitations.

The Internet, as a social platform, can create a distance between users — a sort of social disconnect. The absence of traditional human communication. We prefer to keep each other at a distance or limit our communication. But perhaps we are misunderstood, what if the traditional method of communication is changing? The world is more connected now than it ever was, so wouldn’t it be smart to embrace this change?

There is still heavy debate around that. Like it or not, we still have to interact face-to-face at some point. We might become less empathetic over a long period of time. Not only will this limit or emotional responses, but will hamper the way we form long-lasting relationships with anyone. In addition, there has been a rise of “cancel culture” on social media. It’s easier to spread messages of hate and aggression.

It’s not uncommon to dwell on the ills of the Internet, but what solution has been provided thus far? Multiple platforms have engaged in strict monitoring policies, but the result hasn’t made the Internet a place that is less harsh. As much as there is a slew of aggressive comments and content being published, there is a lot more positivity being shared. The Internet has still continued to be a place for productivity. Much like in real life, there is ugliness, but there is still beauty.

These connections still have merit as they create a sense of “oneness” in the world against a backdrop of division. It just might be the thing to soothe the aches of the world. Not as a distraction, but as a means of creating a new form of dialogue.

The ability to share ideas freely has led us to become a collective. It has been able to provide a home for voices that would otherwise never be heard. Even though there is a congestion of information on the Internet, the positives outweigh the negatives. It is a way forward to a new way of communicating. To some, it might not be better, just different. Becoming acquainted with the nuances of online culture is the best way to get involved with our modern culture.

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