Creating Content The Right Way
The problem creators face with their process is actually one that can easily be solved. Making something comprehensive and entertaining takes a considerable amount of effort and it is really just a combination of creating and editing. When done in layers, these processes allow creators to refine the work they create. Instead of look at the creative process as something done in a linear sequence, look at it as a painting. First, start with a rough sketch and then slowly fill in the features that need to be seen. It is all just a matter of layering your work.
This approach would significantly reduce the time you spend trying to create the perfect piece as it really requires two steps, creating a framework and filling in that framework. Just easing anxieties about the time spent during the creative process can be a motivator for those who find themselves stuck in a rut.
How do should anyone approach the framework for content? Well, a good structure is sturdy enough to support whatever needs to be shown, but it is still flexible enough to accommodate modifications. An outline for content could be a bullet list of ideas or a quick rough draft. It’s that simple. A bad framework for content will be too stiff and unrelenting. If the first attempt stifles creativity, then it needs refining. Remove some elements from it and keep it as simple as possible. It’s easy to get carried away and think that quantity is better than quality, which isn’t the case for content.
Leaving a structure with gaping holes will leave too much room to fill. No one can build a house with a weak foundation; eventually, it will collapse. The same applies to content. A good structure will have the following attributes:
- A simple overview of the theme and message.
- A storyboard of how that message is to be presented, specifically the process of consumption.
- A clear outline of the tone to be used.
It might not be obvious, but this works for all types of content, including video. An overview of the message is usually presented in the introduction of a piece to inform the audience. Look how the audience should consume your content will allow you to emphasise points that are relevant. Everything else is secondary or only adds contextual relief. Then, the tone of a piece will make this easier to consume. It’s an extra push to get an audience on the same page.
The body of work will fill in the gaps left by the structure. Once that is in place, anyone can easily see what would be done. Develop relevant information, make it easier to understand. Use examples to illustrate the message concisely. It’s just like completing a painting. First, there is the initial sketch, and it is gradually completed by applying layers of paint to create depth and dimension.
Create a unique user experience on your website.
It's the simplest way to get your message across.
Stay In The Know
Culture is as constricting as it is freeing. When embraced in all of its positive aspects, it provides a social group with acceptance and a safe place to grow. It encourages behaviours that are unique enough to follow a path that is deemed acceptable. At its worse, it systematically oppresses rich ideas. When you travel to another place, it could be another country or another town, you are bound to experience some degree of culture shock.Read More
When we were younger, we were told stories, but they were more than just that. It was more than just speaking about an event. The stories we heard while growing up were reinforcing societal norms. These stories taught us about consequences and rewards. We learned how to act in accordance with our social groups. The things that were said to us shaped who we are now. The things we heard growing up also shaped the way we communicate.Read More
Language is more than just a tool of communication; it is a profound way of expression. Effective language sounds fluid, but has a structure to cling to. A structure doesn’t need to be rigid, but it should form the backbone of your content. Fluidity is not about the looseness of content and its context. It refers specifically to the ease with which something can be absorbed. Structure shouldn’t hamper its fluidity: it should enhance it.Read More
Content is supposed to be multi-faceted. They should satisfy three aspects that appeal to the audience, ultimately converging to deliver a message. Each side has an important role to satisfy an audience. First, the best content will resonate emotionally with an audience. It should be able to tap into an experience that connects with them on a human level. Emotions are abstract and unquantifiable, making them hard to measure. There is no definitive way to get someone emotionally involved with your work.Read More
What does good content do? Good content, like all good things, is relative. However, exceptional work comes from creators who understand how to manipulate the audience. This isn’t necessarily with an ulterior motive, but creators have the ability and means to guide their audiences. Knowing this, you should conclude that good content will inspire an audience to do good. Yet, it is so much more than that. The best content maps out a sequence of events that entangles the audience.Read More
Azura prides itself on being one-of-a-kind. This could not be more true with our current development model. This is a well-thought-out medium where meaningful content can reach our dedicated audience. We were established to fill a void in publishing; this is an adaptable platform intent on creating something lasting. We are not just a serial publication. Azura has extended its reach into creative development with Azura Labs. Our methods of promotion involve a traditional setting with a modern twist, capitalising on the rising depths of social media.Read More