Creativity

The Content Rat Race
creativity

The Content Rat Race

Content creators for businesses find themselves stuck between a rock and a hard place when it comes to doing what they do best. The nature of social media, and now all forms of digital media, dictates that high quantities of content perform well because they flood the algorithm. But of course, over time, the lifespan of each published piece decreases if the quality is low. Here comes the important question: is it possible to produce high quantities with high quality?

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The Future Of Content
creativity

The Future Of Content

Brand building and content creation are two lines that frequently intersect, and they move in the same direction. Brand building is all about creating a reputation that makes your business more recognizable, visible, and trustworthy to customers. The goal is to retain the current base and encourage new customers. Content marketing has become popular with the rise of social media platforms that encourage the frequent publishing of content. However, as social media trends change, and demographics make their adjustment, how has content changed?

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Content Writing Vs. Copywriting
creativity

Content Writing Vs. Copywriting

There seems to be a lot of chatter and confusion about content marketing and copywriting. As anyone has the right to question the efficiency and contract of what they are, this all leads back to the key differences between the two. Marketing terminology—and the general business lexicon—is changing constantly. With the emphasis being put on new ways to conduct business, we have truly reached a new frontier in marketing because of evolving concepts.

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Creating An Editorial Structure
creativity

Creating An Editorial Structure

Content needs a structure to have a cohesive presentation. What good is anything if it is out of order or out of context? Businesses that have an online presence are no stranger to using content-driven marketing to build brand relationships. The effectiveness of this comes down to how well their content campaigns are organized. Well-placed call-to-actions are the focal point of all content and need to be accompanied by rich headlines, engaging imagery and vivid copywriting.

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Innovation & Business
creativity

Innovation & Business

Invention, and creation as a whole, is a special thing. For most, it comes from a place of necessity. There is no one way to form ideas because everyone is different and has a unique view of the world. Some products that we currently use were at one point the first of their kind. Creating something generic is not something any aspires to achieve. The pursuit of ingenuity does not start with waiting for inspiration.

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Chasing Shadows
creativity

Chasing Shadows

Have you ever sat down and analyzed the material you absorb every day? How about the genre of content you indulge in? If you were to treat your mind as your body and focus on the principles of a balanced diet, you may see how unkept your mind is. Thus, you start to experience side effects such as misbalances, mood swings, distemper that can all be traced back to what you put into your system.

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Overcoming Creative Hurdles
creativity

Overcoming Creative Hurdles

Experiencing a creative block is not exclusive to those in the creative industry. Creativity is the core of daily activities. Without some form of daily innovation, the world would be left to be run in complete monotony. There would be no daily progress. This is a problem many creatives face, and it is a barrier that prevents access to the much need well of creativity. A mental block is where a person is prevented from reaching the desired outcome because of some internal frustration.

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Creating Content The Right Way
creativity

Creating Content The Right Way

The problem creators face with their process is actually one that can easily be solved. Making something comprehensive and entertaining takes a considerable amount of effort and it is really just a combination of creating and editing. When done in layers, these processes allow creators to refine the work they create. Instead of look at the creative process as something done in a linear sequence, look at it as a painting.

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How Culture Stifles Us
creativity

How Culture Stifles Us

Culture is as constricting as it is freeing. When embraced in all of its positive aspects, it provides a social group with acceptance and a safe place to grow. It encourages behaviours that are unique enough to follow a path that is deemed acceptable. At its worse, it systematically oppresses rich ideas. When you travel to another place, it could be another country or another town, you are bound to experience some degree of culture shock.

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Storytelling Is a Social Norm
creativity

Storytelling Is a Social Norm

When we were younger, we were told stories, but they were more than just that. It was more than just speaking about an event. The stories we heard while growing up were reinforcing societal norms. These stories taught us about consequences and rewards. We learned how to act in accordance with our social groups. The things that were said to us shaped who we are now. The things we heard growing up also shaped the way we communicate.

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The Structure Of Language
creativity

The Structure Of Language

Language is more than just a tool of communication; it is a profound way of expression. Effective language sounds fluid, but has a structure to cling to. A structure doesn’t need to be rigid, but it should form the backbone of your content. Fluidity is not about the looseness of content and its context. It refers specifically to the ease with which something can be absorbed. Structure shouldn’t hamper its fluidity: it should enhance it.

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Facets of Content Creation
creativity

Facets of Content Creation

Content is supposed to be multi-faceted. They should satisfy three aspects that appeal to the audience, ultimately converging to deliver a message. Each side has an important role to satisfy an audience. First, the best content will resonate emotionally with an audience. It should be able to tap into an experience that connects with them on a human level. Emotions are abstract and unquantifiable, making them hard to measure. There is no definitive way to get someone emotionally involved with your work.

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Content That Makes Us React
creativity

Content That Makes Us React

What does good content do? Good content, like all good things, is relative. However, exceptional work comes from creators who understand how to manipulate the audience. This isn’t necessarily with an ulterior motive, but creators have the ability and means to guide their audiences. Knowing this, you should conclude that good content will inspire an audience to do good. Yet, it is so much more than that. The best content maps out a sequence of events that entangles the audience.

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New Communication
creativity

New Communication

Azura prides itself on being one-of-a-kind. This could not be more true with our current development model. This is a well-thought-out medium where meaningful content can reach our dedicated audience. We were established to fill a void in publishing; this is an adaptable platform intent on creating something lasting. We are not just a serial publication. Azura has extended its reach into creative development with Azura Labs. Our methods of promotion involve a traditional setting with a modern twist, capitalising on the rising depths of social media.

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Reconnecting With Old Passions
creativity

Reconnecting With Old Passions

Ideas and concepts should not just be keeping a permanent residence in your mind. The desire to create is not as satisfying as the feeling of completion. It takes a lot of honest introspection to look back at your dead projects. While scouring and sifting through the graveyard, pay attention to what you wanted to achieve and your reasons behind it. Better yet, make a list. It is important to pick one project as the main focus.

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The Art Of Storytelling
creativity

The Art Of Storytelling

Sitting down to write just hours before it is due, writing only one draft, and submitting it is not the best practice. Racing against the clock leaves little to no time for revision. Those using this method often say that working fast somehow allows them to overcome writer’s block. Sometimes we work under strict time constraints – that is something to be said of all professions. In some cases, we believe that we can produce good quality work just before the deadline.

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Your Art Is A Product
creativity

Your Art Is A Product

Every artist, designer, poet and author is an entrepreneur the moment they start to sell their work. The problem is that most of them don’t know it. In some more perilous situations, they don’t know what to do about it. Most artists think of their work as art, which is fine (and technically correct), but it is also a product. Products are meant to be sold. Proper sales and marketing strategies are key to selling products.

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Creative Thinking
creativity

Creative Thinking

Abstract art is a visual representation of a conceptual subject. When at an abstract piece, we do not see a realistically depicted subject, but rather how we perceive these things in a more transcendent light. Abstract art deconstructs the familiarity by which we can see and gives us a depiction that we must interpret. This can be a challenge for those who are more accustomed to lateral thinking and more contemporary forms of art.

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Connections Through Content
creativity

Connections Through Content

The best content comes from the informed choice of putting time and effort into creating something that achieves what you want. The quality of something is relative and this applies especially to things we consume. What is the point of buying 6-inch heels when you really prefer sneakers? Content for your business should engage your customers (and attract your potential customers) by providing something useful. At the end of it all, they should have something to take away from your business.

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Recording Your Thoughts
creativity

Recording Your Thoughts

All you need to do is put pen to paper, not often, but frequent enough to record your thoughts. Recording your thoughts can be a simple release and a way to express yourself. Using your creativity to construct something is a way to exercise your mental capacity. Contrary to what some may think, your creativity is not a well that can easily be drained. It is not a finite resource. Through skill and determination, anyone can develop good writing skills.

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Is Creativity Intelligence?
creativity

Is Creativity Intelligence?

As it turns out, we all have moments when we think, “What was I thinking?” Sometimes you hear stories about smart people who do questionable things. Well, maybe, these people aren’t that smart. For accuracy, maybe we need to set well-defined parameters. Intelligence is often denoted by IQ and the depth of perceived knowledge. What this means is that your intelligence is based on assumptions and test scores. People who identify others as ‘smart’ do so based on the level of education, acquired wealth (as a measure of success), social standing and few other factors.

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Being Resourceful
creativity

Being Resourceful

Being resourceful is more than just making use of the resources around you. If you need to accomplish goals and you consistently find unconventional ways to do that, then you should have realized that is a mindset. It’s a way of thinking that is innate in some but can be learned by others. It all starts with being open-minded. Rather than being constrained by your circumstances, you should look at the things you can do.

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