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Digital Connections & Websites

Julia Clementson

Websites are moving at a different pace right now. Digital connections are vital for businesses to establish themselves online. At one point, static websites were the norm for the internet, but tools like WordPress made it much easier for complex websites to be built for businesses that needed dynamic content. However, simple static websites are back in vogue with tons more benefits for building connections for your business.

A dynamic website must interact with a database to serve content to site users. For websites like Facebook, this means extracting data from a database to serve content for the user to see and digest. Static websites don’t have to do all of that because there is no database to interact with. The content served is accessible without the intermediary. Static websites of today aren’t the simple HTML websites of the early web.

Beautifully crafted design and interactivity are two important factors for website design and development. Static sites can allow business owners to showcase their businesses on a platform that can serve their customers content using a content delivery network (CDN). This means there isn’t a need for a high-powered server to deliver a powerful website. This is all possible because of serverless functions.

websites

There are a number of reasons why this is important. For starters, this will greatly reduce loading time. Businesses that want to optimize for sales and conversions need something that can get their customers clicking with results in a heartbeat. A fast website reduces site abandonment and is guaranteed to satisfy impatient customers. Have you ever clicked off a painstakingly slow website? You are not the only one who wants to have content delivered quickly.

Part of what makes new static websites appealing is the technological advancements that are being made. This has improved their flexibility for e-commerce and content management. Large blogs and media-rich websites can easily be built on static sites using a headless CMS. This makes static websites a wonderful choice for websites that will need to scale. There is no need to worry about site speed and the possibility of crashing. Static websites are also more secure than dynamic websites. Since there is no in-between database, there is limiting the risk of being hacked.

If you want a website that grows with you, then a static site might just be what you are looking for. It takes interactivity to another level because they are lightweight. For businesses that would like to manage their site content regularly, a headless CMS is the answer. This means that the static website can be managed by a user interface to organize and create content. This is different from a dynamic site that is managed by a database because a headless CMS does not create the static site code, but the static site calls data from the CMS with Javascript or an API (application programming interface). This makes content delivery much faster and secure.

For many, it seems as though static websites might be giving dynamic websites a run for their money because of their benefits and ease of use.



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