Documentaries Are The New Blogs
What do books, blogs & social media have in common? They are platforms for publishing, but right now video has taken over in another format: documentaries. A number of Netflix and independent media producers have launched a slew of documentaries to combat boredom during this time, and some businesses have been catching on with this trend.
Long-form content is a great way to hold an audience’s attention, and documentaries have significant weight because they are expensive to produce. The resources that go into something well-made gives it much more credibility. Having experienced names and respectable names attached to a project will also help these documentaries to be successful. Online pushing platforms have made it possible for anyone to host content for public viewing.
In many cases, each production has an agenda and that’s not necessarily a bad thing. Exploring one aspect of your business can be a way to take your customers behind the scenes so they can explore who you are and why you do what you do.
Visual media is astoundingly powerful when it comes to creating a brand narrative. With words, your customers can feel like they are being told who your are, but video can show them something personal. Documentaries are a great way to get testimonials from others. This doesn’t need to be a reel of praise from clients, but cleverly arranging positive input about your brand and company can add dimension and social proof about you and your company.
If you are in the creative field, then this can be especially potent as another source of income. Selling and distributing content about industry subjects you are proficient in will legitimise your standing and allow others to see your expertise the field. It’s also an opportunity to create one large piece of sharable content. The release and distribution of this can also be a great way to network with new circles and promote your business indirectly.
Corporate documentaries aren’t really that rare. They rely on the same credibility and connection that gives blogs and books their power over an audience. The insider view of your company’s operations makes things much more interesting for your client. They are able to see your expertise, your process in a tangible way. It’s a collection of indirect social proof to raise your standing.
Of course, production for something like this will be higher than producing an ongoing blog or even publishing a book. Many entrepreneurs rush to self-publish for the title of “author” to give themselves additional authority, but having someone cover you for an interesting news piece, documentary or other forms of media give you additional exposure to new audiences.
Another way to create a visual experience is to create video content for your business. If a consistent or frequent stream of new content isn’t financially viable, look to create less content but longer in duration. This can be something you can splice, share snippets and use as social proof of your business’s efficiency.
Create a unique user experience on your website.
It's the simplest way to get your message across.
Stay In The Know
Wherever you go online, you’ll see “content is king” splashed over articles glorifying content marketing. Indeed, the notion of “giving value” as a trade-off to acquire leads is not lost (and it’s very effective). Have you ever thought of what makes content marketing (and other forms of marketing) a valuable practice? The most crucial part of it all is understanding the target market. Every decision made about strategy depends on that.Read More
Automation is at the forefront of email marketing. It takes a great strategy to humanize what has been replaced with convenient technology. Businesses need to look at consistent communication that doesn’t feel or sound robotic. It’s tempting to follow suit and copy what’s been done because what we see frequently is usually what we consider standard practice. And what we see as standard practice is often considered best practice. This is not the case with email marketing.Read More
People get caught up in the hype of things, and they use everything to take advantage of situations. The business community is obviously highly invested in making a dollar line profit. This they can do by promoting their products or services in alignment with the grave situation. However, there’s an ethical way to do so and a not so ethical way where larger players get heard faster than the smaller ones.Read More
The concept of viral marketing is infectious. It’s a few feeling everyone in the digital space wants to experience because of the so-called benefits of a quick rise. There are countless success stories that are being pushed in our faces, but there are even more silent success stories of those who played safely with their marketing campaigns. The problem with marketing campaigns is that it is difficult to achieve because of how viral networking behaves.Read More
When a business proclaims one thing and does another, then we can all agree that is blatant lying, but deceit can be much more sly. Sometimes, it’s the things that greens said that can put you in hot water, especially when transparency is called into question. If an action causes the integrity of a company to be scrutinized, then you need to look at what can cause such a shift.Read More
Aren’t we always showing something? We are consumed with consumption, but it doesn’t end there. More than anything else, we love when we are being watched and revered. Putting forward information opens us up to be liked and appreciated. Unfortunately, we confuse attention with positive reception. Social media is a great place to give updates and show as much or as little as possible. While there is great concern about the amount of time we spend scrolling through our feeds, there should be more concern with what we decide to share.Read More