Facets of Content Creation
Content is supposed to be multi-faceted. They should satisfy three aspects that appeal to the audience, ultimately converging to deliver a message. Each side has an important role to satisfy an audience.
First, the best content will resonate emotionally with an audience. It should be able to tap into an experience that connects with them on a human level. Emotions are abstract and unquantifiable, making them hard to measure. There is no definitive way to get someone emotionally involved with your work. The truth, honesty, and humanity are good starts.
An emotional hook will only get you so far. Relying on content that is just opinion will fall short on your audience. Introducing facts can help to solidify all claims. This doesn’t mean that you should quote statistics in excess – too much of one thing is bad. In the same way, a purely factual piece can bore someone, a purely emotional piece can make someone wary.
Now that you have those two sides down, you need to examine the ethics of your work. You need to ask yourself how your work will affect your audience. If you are trying to convince them of one thing, make sure you are doing so with honesty. Are you misleading them? Look at how you are creating your piece and examine how you are delivering your message.
What is your message? An audience should be able to determine the general direction and purpose of your work within the first few seconds of experiencing it. Your message is best received when it is clear and concise. It should never drag on. This is the base of your piece; the base of your pyramid.
All of these elements should converge to create sound content. They all have their own role in satisfying the audience. Using this model, you can create a piece of content solidly without worrying about any wasted opportunities.
Create a unique user experience on your website.
It's the simplest way to get your message across.
Stay In The Know
What does good content do? Good content, like all good things, is relative. However, exceptional work comes from creators who understand how to manipulate the audience. This isn’t necessarily with an ulterior motive, but creators have the ability and means to guide their audiences. Knowing this, you should conclude that good content will inspire an audience to do good. Yet, it is so much more than that. The best content maps out a sequence of events that entangles the audience.Read More
Azura prides itself on being one-of-a-kind. This could not be more true with our current development model. This is a well-thought-out medium where meaningful content can reach our dedicated audience. We were established to fill a void in publishing; this is an adaptable platform intent on creating something lasting. We are not just a serial publication. Azura has extended its reach into creative development with Azura Labs. Our methods of promotion involve a traditional setting with a modern twist, capitalising on the rising depths of social media.Read More
Ideas and concepts should not just be keeping a permanent residence in your mind. The desire to create is not as satisfying as the feeling of completion. It takes a lot of honest introspection to look back at your dead projects. While scouring and sifting through the graveyard, pay attention to what you wanted to achieve and your reasons behind it. Better yet, make a list. It is important to pick one project as the main focus.Read More
Every artist, designer, poet and author is an entrepreneur the moment they start to sell their work. The problem is that most of them don’t know it. In some more perilous situations, they don’t know what to do about it. Most artists think of their work as art, which is fine (and technically correct), but it is also a product. Products are meant to be sold. Proper sales and marketing strategies are key to selling products.Read More
Sitting down to write just hours before it is due, writing only one draft, and submitting it is not the best practice. Racing against the clock leaves little to no time for revision. Those using this method often say that working fast somehow allows them to overcome writer’s block. Sometimes we work under strict time constraints – that is something to be said of all professions. In some cases, we believe that we can produce good quality work just before the deadline.Read More
Abstract art is a visual representation of a conceptual subject. When looking at an abstract piece, we do not see a realistically depicted subject, but rather how we perceive these things in a more transcendent light. Abstract art deconstructs the familiarity by which we can see and gives us a depiction that we must interpret. This can be a challenge for those who are more accustomed to lateral thinking and more contemporary forms of art.Read More