Get Attention With Marketing

Rosalee Wells

How do you demand attention? One way or another in your work you need to capture someone’s attention. It might be a potential client, a mass of customers, or just your coworkers. As a leader in any capacity seizing the atmosphere is something everyone needs to do at some point in time.

In a corporate sense, this needs to be a calculated act. Attention is a valuable resource, with it, you can educate, inform and convince the masses. As a leader, you need to use that to address and direct your team members. Granted, no one will have everyone’s attention all the time.

Getting your point across effectively takes a well-crafted response to your target. Analysing information about your environment is crucial to creating a relationship. Interpersonal skills help to relate to your intended to target. You aren’t parroting information back at them, you are interacting. Eventually, this leads to reciprocation.

Start by observing and listening to what your target expects from you.


All forms of communication is a two-way street. Instead of broadcasting, where we issue information with no intention of receiving feedback, try listening and responding to what you observe. It’s great to know what to say next, but don’t let anticipation get in the way of proper communication. This goes beyond the spoken and written word. Behaviour and actions are important. How many times have you said something you didn’t mean or pursued an action contrary to your speech? It happens to all of us. If you are unsure of what you are hearing, then clarify. Engage in a healthy discussion and learn.

Non-verbal language goes beyond words. It includes tome, pitch, frequency, movement, posture, and so much more. To complicate matters, even more, different people have different ticks. Someone might raise their pitch when lying, but another person might shuffle their hands. This is why you need to be aware of when communicating.

At work, it is easy to fall into the trap of thinking that everything should be logical, and that emotion has no place. However, we are human and therefore messy and emotional. None of us can leave our emotions at home—and nor should we try to do so. That is not to say that we should ‘let it all hang out’. However, an awareness of emotions, both positive and negative, can definitely improve communication.

When you are motivated to solve a problem, you can devote your energies to it without sacrificing your integrity. That is how accomplishments are made—by having a tenacious attitude towards problem-solving.

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