How Opinions and Media Manipulate Your Thoughts
How can opinions and media manipulate your thoughts?
Social media is still something that we do not fully understand. We know that we can share out thoughts through multimedia and connect with people from around the world. Even businesses can take control of platforms to communicate with their customers. All forms of communication have some degree of impact, but social media amplifies that impact
With the constant presence of ads and paid promotion, the playing field is tipped in the favour of larger organisations who could afford to put a price on attention. Social media was a brilliant light that gave users a break from traditional ad-driven media like television, newspapers and magazines. It also democratised media as anyone could have their voice heard.
Now, these platforms must find a way to be profitable. Ads may bring in great revenue for large platforms. However, the potency of these ads has decreased with time. Impressions, views like and other forms of engagement don’t always translate to the desired action. Influencers who have a great impact on how consumers interact with brands are also taking a hit. Consumers are becoming wary of ad infested networks. While the effects don’t seem overtly negative right now, they will become more clear in the future.
Slowly, consumers might become wary of social platforms in a similar fashion to what happened to traditional media. When that happens, what will fill the void of social media?
There’s no clear contender at the moment because even though there is a growing disconnect between social media and the consumer, they fully know that there is no alternative or replacement for the current social platforms. All this means is that companies are under scrutiny when advertising and promoting themselves on social media. Consumers want to keep touch with the business they support, but they do not want to constantly be bombarded with ads.
The digital age also brought forth an entrepreneurial boom. There is a growing number of small businesses and startups in the digital ecosystem. Their inane presence somewhat depends on this ecosystem and they are now competing with larger organisations. for advertising and marketing. If larger corporations take the monopoly on social media, then that will put added strain onto budding businesses.
Major corporations have the prerogative to spend money where it is beneficial to them, however, platforms that favour them over the original base that made them popular will lose favour with their main audience. What started as whispering each other’s ears has now evolved into screaming at each other for attention. Those who have pockets deep enough pay for silence will be the only ones heard.
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