How To Stop Lying & Make Money
Puffery. That’s the name of the game when you want to make a splash. Online ads are rife with companies peacocking for a potential sale. Products are touted about as the best thing since sliced bread. They swear by tactics that “force” a purchase from ad victims. Pushy ads make potential customers skeptical about the legitimacy of a business, but why are they popular? What are we constantly bombarded with them?
The popularity of “buy or die” ads don’t necessarily mean that it gets better results than something that genuinely highlights the best of a product. Ads that prey try to create a deep level of urgency to scare the audience into buying. These ads only work on the vulnerable who are usually exploited by tapping into their fears. By creating a problem, these ads convince the potential customers that there is a problem which hampers them.
It usually feeds into the fear that only a miracle product can solve. It’s common among get rich quick schemes, MLMs, self-help tools and cure-all products. This may work to grab the attention of the vulnerable and the initial launch of the ad campaign may see some traction with fresh eyes taking the bait. But the average consumer os much more aware and has access to information. These campaigns don’t have long-term success.
Another way to create urgency is to introduce scarcity. There’s nothing wrong with creating a limited edition of having a special promotion, but this needs to be done without pushing your target customers into a “fight or flight” response where they feel the need to purchase or else. The fear of missing out (FOMO) is a powerful one if handled delicately. It doesn’t need to inspire anxiety or any other negative emotion. These emotional triggers will be that your target customers associate with your brand.
Ad campaigns would be better off focusing on the positive aspects of products and specifically the results that come from a purchase. This is why luxury and lifestyle brands work well in ads. With a clear call-to-action (CTA) and concrete results, customers feel more comfortable making a purchase. Exaggerating results beyond the capabilities of a product could potentially create legal problems for businesses. Therefore, ad copy needs to be clear and unambiguous about what it wants to achieve.
Create a unique user experience on your website.
It's the simplest way to get your message across.
Stay In The Know
Search engine optimization (SEO) is a process of optimizing your website to improve its visibility in search engines like Google. It also includes creating content that is optimized for the search engine’s algorithms. It is an art and a science. This means that no one can guarantee that your website will rank on the first page of Google for every keyword you want it to rank on, but there are best practices to help get you there.Read More
Time management mastery is a course that teaches people how to manage their time better. It is an online course that can be taken by anyone who has a computer and internet access. This course provides tips and strategies to help people get more done in less time. It also helps them prioritize their tasks so they can work on what really matters most at the moment. In our day-to-day lives, we are constantly juggling tasks and managing our time.Read More
Entrepreneurship is the process of creating a new business or startup, which can be an idea, invention, or innovation. Being an entrepreneur means taking risks and having a lot of passion for what you are doing. Entrepreneurship is about building something from scratch. Entrepreneurship is not just about starting a business - it’s also about being creative and finding new ways to solve problems that people have. Entrepreneurs are people who take on challenges and create solutions in their own way.Read More
A mind map is a graphical representation of information that can be used to generate new ideas, solve problems, and synthesize complex concepts. A mind map provides a visual overview of the key points of a topic. This makes it easier to see how they are related and helps you to find connections between different areas. Mind mapping software is a great tool for brainstorming sessions where you need to come up with new ideas or solve problems.Read More
What Is Content Marketing? Content marketing is a marketing strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. Content marketing is the most important part of any business’s online presence. It is a way for businesses to grow their customer base by providing them with quality content that they are interested in. Businesses can use this strategy to inform customers about their products or services, promote their brand, and create an emotional connection with them.Read More
Content marketing is a type of marketing that involves creating and distributing valuable, engaging, and relevant content to attract and retain a clearly-defined audience — to drive profitable customer action. The goal of content writing is to optimize the reader’s experience by providing them with informative, entertaining, or persuasive messages. The best content writers can understand the audience’s needs and provide them with what they want. They can create valuable content that will make an impact on society as well as on their target audience.Read More