Julia Clementson

Better Branding
Marketing

Better Branding

Do you know what you want your brand to be? Is your current brand truly unique, or is it an odd collage of what you think will get your products sold? If your answer is yes, then it’s an overactive compilation of elements that clash. And that’s the problem with hyperbranding. All this achieves is a muddled mess that appeals to no one. This applies not only to visual branding but also to the copywriting used in promotion.

Read More
Digital Connections & Websites
Marketing

Digital Connections & Websites

Websites are moving at a different pace right now. Digital connections are vital for businesses to establish themselves online. At one point, static websites were the norm for the internet, but tools like WordPress made it much easier for complex websites to be built for businesses that needed dynamic content. However, simple static websites are back in vogue with tons more benefits for building connections for your business. A dynamic website must interact with a database to serve content to site users.

Read More
Your Business Succeeds When You Do
Balance

Your Business Succeeds When You Do

Invest in your personal growth and your business will too. Not coaching that makes you think you feel good, but coaching and programs that help you get things done. Track your resources and know where to allocate them. Personal growth is a phrase that has been championed throughout the current pandemic. We are advised to use our spare time to invest in ourselves so we can become better, improve our skills, sharpen our minds, and develop ourselves.

Read More
Expertise Isn't Fiction
Business

Expertise Isn't Fiction

No one is an expert at anything because there is always more to learn. That’s the norm with most tasks; it certainly is that way with business. Yet many who endeavor to start their own ventures, and even those who have entrepreneurs for a while, feel like their shortcomings define them. Because enough isn’t ever really enough. At first, this seems like a great motivator to strive to be the best and hit new targets, but eventually, this backfires.

Read More
Bad Ads - Promotional Tactics You Shouldn't Use
Marketing

Bad Ads - Promotional Tactics You Shouldn't Use

Ads are everywhere. They are on every social media platform and now that everyone is focusing on moving their business online, ads will only become more rampant. Online ad strategies will need to be optimized to stay competitive and win customers over in a crowded marketplace. However, there are some cheap tactics that can leave a sour taste in your audience’s mouth. These are some things that you should do to promote your business.

Read More
Talk Is Cheap... Right?
Strategy

Talk Is Cheap... Right?

Sales calls are getting much more popular. Fortunately, virtual meetings can help ease the tension when preparing for an important sales pitch. Meeting virtually still offers the safety of distance and the ability to develop trust. However, to those new to sales calls or sales meetings, the transition into online pitches can be rough. Face-to-face interactions will never become something of the past. However, we have been transitioning from in-person interaction to digital interactions.

Read More
The Dangers of Rebranding
Marketing

The Dangers of Rebranding

What does rebranding do for you? It’s a reset button for your brand. That also means starting over. Your audience isn’t the same anymore. Rebranding or pivoting is usually the first thought that crosses the minds of business owners when they hit a slump. As business waxes and wanes, the turbulent tides create the perfect storm of doubt. What can we do, or rather, what can we change about ourselves that will generate more profit?

Read More
The Future Of Content
Creativity

The Future Of Content

Brand building and content creation are two lines that frequently intersect, and they move in the same direction. Brand building is all about creating a reputation that makes your business more recognizable, visible, and trustworthy to customers. The goal is to retain the current base and encourage new customers. Content marketing has become popular with the rise of social media platforms that encourage the frequent publishing of content. However, as social media trends change, and demographics make their adjustment, how has content changed?

Read More
Your Main Messaging
Marketing

Your Main Messaging

Do you remember the Nike slogan? Or what about your neighborhood grocery store? The chances are that brands you are familiar with have something about their messaging that resonates with you. It connects you to them. It shows you who they are and their relevance to you. That’s what your brand voice, your brand messaging, and your general marketing strategy strives to do. With every piece of content, your business needs to acknowledge its true message coherently.

Read More
Are You A Self-Saboteur?
Business

Are You A Self-Saboteur?

Are you addicted to building a business or are you just afraid of success? The latter sounds silly because who doesn’t want to be successful, right? Success is power. It’s the attainment of our most coveted achievements. But you’d be surprised by how many people are unaware of their own condition. It all starts with understanding what self-sabotage looks like. First, how do you hold yourself accountable? Responsibility is the hallmark of maturity.

Read More
The Structure Of A Funnel
Marketing

The Structure Of A Funnel

When you understand the basic structure of a funnel, you understand the purpose for all of its parts. When these parts are assembled to create a machine, you will see results. Understanding your business and niche plays a large role in understanding what you need from a funnel. When making a machine, you need parts. A funnel, in its most basic structure, has three main parts. It has a magnet, a content hub and an offer.

Read More
This Is How Your Website Sells
Strategy

This Is How Your Website Sells

So your website looks good, but how does it sound? The right kind of copywriting masterfully tells a story that takes your audience from getting to know you to buying your product and living happily ever after. Maybe that sounds too good to be true, but it is only done by a skilful hand. Copywriting gets mistaken for traditional persuasive writing. While they both have similar goals, copywriting is about appeal and selling.

Read More
Market Research Is King
Marketing

Market Research Is King

Wherever you go online, you’ll see “content is king” splashed over articles glorifying content marketing. Indeed, the notion of “giving value” as a trade-off to acquire leads is not lost (and it’s very effective). Have you ever thought of what makes content marketing (and other forms of marketing) a valuable practice? The most crucial part of it all is understanding the target market. Every decision made about strategy depends on that.

Read More
Creating An Editorial Structure
Creativity

Creating An Editorial Structure

Content needs a structure to have a cohesive presentation. What good is anything if it is out of order or out of context? Businesses that have an online presence are no stranger to using content-driven marketing to build brand relationships. The effectiveness of this comes down to how well their content campaigns are organized. Well-placed call-to-actions are the focal point of all content and need to be accompanied by rich headlines, engaging imagery and vivid copywriting.

Read More
How To Automate Like A Human
Marketing

How To Automate Like A Human

Automation is at the forefront of email marketing. It takes a great strategy to humanize what has been replaced with convenient technology. Businesses need to look at consistent communication that doesn’t feel or sound robotic. It’s tempting to follow suit and copy what’s been done because what we see frequently is usually what we consider standard practice. And what we see as standard practice is often considered best practice. This is not the case with email marketing.

Read More
Innovation & Business
Creativity

Innovation & Business

Invention, and creation as a whole, is a special thing. For most, it comes from a place of necessity. There is no one way to form ideas because everyone is different and has a unique view of the world. Some products that we currently use were at one point the first of their kind. Creating something generic is not something any aspires to achieve. The pursuit of ingenuity does not start with waiting for inspiration.

Read More
Scripting Sales
Strategy

Scripting Sales

Do you need a sales script? That depends on your skills as a salesperson. Sales are, without a doubt, a vital component in commerce, but everyone is not a natural at selling. It traditionally took a charismatic presence to capture a prospect’s attention, but with the increasing intelligence of the average consumer, selling is much more complicated. Some argue that selling is a skill that can’t be taught. Perhaps, they are right, but it is a skill that can be learnt.

Read More
How To Reclaim Your Brand
Strategy

How To Reclaim Your Brand

Businesses change over time, so their vision, customers goals change as they progress. Very few companies can honestly look at their startup roots and stay completely true to that image. Time brings change and change is mainly for the better. Businesses should look to see whether their branding accurately reflects them. WHEN SHOULD YOU TRY TO REBRAND? Outdated looks make any company look like they are long past their prime. Solely looking at the visual aspect of branding, anything that looks dated won’t attract the “current” customers.

Read More
Overcoming Creative Hurdles
Creativity

Overcoming Creative Hurdles

Experiencing a creative block is not exclusive to those in the creative industry. Creativity is the core of daily activities. Without some form of daily innovation, the world would be left to be run in complete monotony. There would be no daily progress. This is a problem many creatives face, and it is a barrier that prevents access to the much need well of creativity. A mental block is where a person is prevented from reaching the desired outcome because of some internal frustration.

Read More
Handling A Hostile Interview
Balance

Handling A Hostile Interview

A hostile interviewer has an agenda. The pretext for the interview might already give that away, but always keep that in mind. Their goal is not to make you look good in the eyes of the audience. To be in a situation like that, you need to understand that you can’t take the situation personally. Removing your ego from this will help you navigate the rough process successfully. There are some cases where you might not know the circumstances until you are being interrogated.

Read More
Nurturing Your Professional Pursuits
Balance

Nurturing Your Professional Pursuits

If something — anything — is to flourish, it must be fed with all the things that able its growth. A garden will never become fruitful without nourishment from the soil. Roots are firmly placed where they can absorb what the plant needs to survive. The same can be said for all aspects of life, but it is especially true for our professional pursuits. There is no merit or point to say that the world is without its biases, however, to dwell upon them is to hamper yourself eternally.

Read More
Building Blocks
Balance

Building Blocks

In Japan, honne and tatamae are principles that can explain your behaviors and thoughts. Honne would be your true thoughts and sense of self, while tatamae are the social facades that put up for a social group. You can say that we have many faces: one that we show to ourselves, one to our family and friends, and another to the wider world. If that is true, then it makes sense that our lives are segmented.

Read More
Where Is Time?
Strategy

Where Is Time?

Time cannot be found in a physical place, it is intangible but accessible to all. Nothing is set in stone, not even time. With the clock always ticking, it is gruelling to add finality to some aspects of your life. Time is constant and does not change, but life does and it does so quite often. Everyone is prone to procrastination, unexpected occurrences, and distractions because these things come packaged nicely today.

Read More
Rethinking Yourself
Balance

Rethinking Yourself

When you find yourself stuck in a mental space, then it is time to take some time to look at yourself. You can’t really change who you are. Your core, which is the truest form of yourself, is something that should be nurtured. This is the raw essence of who you are. Before you can tap into that you have to identify it. When you are stuck, it is because you aren’t sure about your abilities.

Read More
Financial Transitioning
Business

Financial Transitioning

Our lives are run by money. It is true that money makes the world go ‘round as you can’t do much without it. When you have too little, you find yourself stagnated, but when you have too much — can you really have too much? That kind of thinking leaves us vulnerable when we find ourselves in a financial setback. This is more common than some think, especially for business owners.

Read More
Connected Online
Strategy

Connected Online

New technology has left us feeling more connected and more alone. The ability and ease to connect with someone does not necessarily grant us the urge to do so. There seems to be a cloud of controversy hanging around the viability of the Internet as a social environment. While it is effective in connecting individuals that are far apart, it has its limitations. The Internet, as a social platform, can create a distance between users — a sort of social disconnect.

Read More
Books Vs Blogs
Marketing

Books Vs Blogs

Books are antiquated as they have a long history with civilization. Yet, they have stood the test of time. Even with the development of newer media, books have evolved and currently remain a fixture in the lives of many. With new digital formats and interactive technologies added, they don’t seem to be going out of fashion. It could also be noted by the many books being published thanks to the ease of self-publishing.

Read More
The Structure Of Language
Creativity

The Structure Of Language

Language is more than just a tool of communication; it is a profound way of expression. Effective language sounds fluid, but has a structure to cling to. A structure doesn’t need to be rigid, but it should form the backbone of your content. Fluidity is not about the looseness of content and its context. It refers specifically to the ease with which something can be absorbed. Structure shouldn’t hamper its fluidity: it should enhance it.

Read More
The Art Of Storytelling
Creativity

The Art Of Storytelling

Sitting down to write just hours before it is due, writing only one draft, and submitting it is not the best practice. Racing against the clock leaves little to no time for revision. Those using this method often say that working fast somehow allows them to overcome writer’s block. Sometimes we work under strict time constraints – that is something to be said of all professions. In some cases, we believe that we can produce good quality work just before the deadline.

Read More