Julia Clementson

How to Use Creativity In Your Business
Business

How to Use Creativity In Your Business

Creativity is the process of making new things. It is the ability to think up, generate, and produce ideas that are not pre-existing. Creativity is a skill that often gets overlooked and many people struggle to understand how it works. Creative thinking comes from a variety of sources, such as emotions, intuition, and insight. These are all things that we can’t control but they can be harnessed to create something new.

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How To Build Your Business with a Better Customer Journey
Business

How To Build Your Business with a Better Customer Journey

For a business, the customer journey is the path someone takes to become a satisfied and loyal customer. This is usually measured as the time it takes for customers to move from awareness of your brand, through consideration and purchase, up to advocacy and retention. The customer journey is a process used to help companies understand the needs, wants, and behaviors of their customers. It’s a way to plan the best methods for reaching them and engaging with them.

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How to Create a Strong Personal Brand
Strategy

How to Create a Strong Personal Brand

Personal branding is the process of creating and maintaining an online identity that is aligned with one’s professional goals. It is a way to differentiate oneself from the competition, demonstrate expertise, and build trust. This definition can be broken down into four main components: A personal brand is a representation of one’s professional self in order to distinguish oneself from others in the same industry. Personal branding can be achieved by developing an online presence that includes a personal website, blog, social media profiles, etc.

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What is a Niche and Why You Might Consider One for Your Blog
Creativity

What is a Niche and Why You Might Consider One for Your Blog

A blog niche is a specific topic that you want to write about. By narrowing your focus, you can be more specific in your writing and create better content for readers. The best blog topics are ones that you know a lot about and can provide information on in-depth. You will also want to consider what your target audience is interested in and how they might search for related content.

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How to Start an Affiliate Marketing Business
Marketing

How to Start an Affiliate Marketing Business

Affiliate marketing is a form of marketing in which one business rewards another business when a customer of the first business purchases something from the second. It’s not a new form of marketing. Affiliate marketing has been around for decades, but it is only recently that it has become a significant source of income for many companies. This is due to the wide range of digital advertising opportunities and the fact that affiliate networks are now more easily accessible to businesses than ever before.

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How to Optimize Your Landing Pages
Strategy

How to Optimize Your Landing Pages

The landing page—it’s the destination for someone who clicks on a link in an advertisement. It is often the first page a visitor sees when they arrive at your website, so it’s important to make it as compelling as possible. It is a web page that has the sole purpose of capturing visitors' contact information, such as their email addresses. Landing pages are used for many reasons, including to drive traffic to a website or product, collect leads for a business, and build brand awareness.

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How to Use a Content Creation Calendar to Help You Write More Content
Creativity

How to Use a Content Creation Calendar to Help You Write More Content

A content creation calendar is a tool that can be used by content marketers to plan their content strategy. The calendar usually has a list of topics, and then the corresponding date when they will be published on the blog or social media. The topics can be anything, from industry news to in-depth blog posts about a specific topic. The calendar also has space for notes and reminders which are important for the following week’s marketing plan.

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How Hashtag Research Can Help Your Business
Marketing

How Hashtag Research Can Help Your Business

A hashtag is a keyword phrase, preceded by the symbol #, used on social media to identify messages relating to a specific topic. Hashtags are often used to organize posts for easy viewing and can be used for advertising campaigns. There are many ways you can create a hashtag for your business that will work for you. The first step is determining what type of content you want your business to produce and what kind of audience you want to target.

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Off Page SEO: What is it and How it Helps Your Business
Strategy

Off Page SEO: What is it and How it Helps Your Business

Off-page SEO is a way to increase traffic and rankings of your website by using means off of your website. Off-page SEO is not just about creating more backlinks: It involves the use of social media platforms to promote your content. This includes building a social media following and posting on social media networks on a regular basis. It also includes encouraging people to share your content on their own social media platforms.

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How To Maximize Your Website's SEO Success
Strategy

How To Maximize Your Website's SEO Success

Search engine optimization (SEO) is a process of optimizing your website to improve its visibility in search engines like Google. It also includes creating content that is optimized for the search engine’s algorithms. It is an art and a science. This means that no one can guarantee that your website will rank on the first page of Google for every keyword you want it to rank on, but there are best practices to help get you there.

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The Complete Guide to Time Management Mastery: Do More, Stress Less
Balance

The Complete Guide to Time Management Mastery: Do More, Stress Less

Time management mastery is a course that teaches people how to manage their time better. It is an online course that can be taken by anyone who has a computer and internet access. This course provides tips and strategies to help people get more done in less time. It also helps them prioritize their tasks so they can work on what really matters most at the moment. In our day-to-day lives, we are constantly juggling tasks and managing our time.

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The Essential Guide to Entrepreneurship: How to Start a Business and Succeed
Business

The Essential Guide to Entrepreneurship: How to Start a Business and Succeed

Entrepreneurship is the process of creating a new business or startup, which can be an idea, invention, or innovation. Being an entrepreneur means taking risks and having a lot of passion for what you are doing. Entrepreneurship is about building something from scratch. Entrepreneurship is not just about starting a business - it’s also about being creative and finding new ways to solve problems that people have. Entrepreneurs are people who take on challenges and create solutions in their own way.

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The Complete Guide to Mind Mapping Mastery
Strategy

The Complete Guide to Mind Mapping Mastery

A mind map is a graphical representation of information that can be used to generate new ideas, solve problems, and synthesize complex concepts. A mind map provides a visual overview of the key points of a topic. This makes it easier to see how they are related and helps you to find connections between different areas. Mind mapping software is a great tool for brainstorming sessions where you need to come up with new ideas or solve problems.

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How To Make the Most of Your Content Marketing and Content Strategy
Marketing

How To Make the Most of Your Content Marketing and Content Strategy

What Is Content Marketing? Content marketing is a marketing strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. Content marketing is the most important part of any business’s online presence. It is a way for businesses to grow their customer base by providing them with quality content that they are interested in. Businesses can use this strategy to inform customers about their products or services, promote their brand, and create an emotional connection with them.

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How To Use Content Writing To Increase Your Sales & Leads
Business

How To Use Content Writing To Increase Your Sales & Leads

Content marketing is a type of marketing that involves creating and distributing valuable, engaging, and relevant content to attract and retain a clearly-defined audience — to drive profitable customer action. The goal of content writing is to optimize the reader’s experience by providing them with informative, entertaining, or persuasive messages. The best content writers can understand the audience’s needs and provide them with what they want. They can create valuable content that will make an impact on society as well as on their target audience.

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How To Sell A Creative Idea
Business

How To Sell A Creative Idea

Creative ideas are not only the key to success in a business but also the key to life. Creative ideas are the foundation of all creative businesses and marketing campaigns. A creative idea has been defined as “a new way of seeing something”. According to Martin Lindstrom, author of “Brandwashed”, a creative idea is “a new perspective on an old problem”. This definition is applicable to all types of business, be it advertising, design, or marketing.

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How to Build Brand Awareness with Content Marketing
Marketing

How to Build Brand Awareness with Content Marketing

Brand awareness is the extent to which a brand is recognized, understood, and accepted by consumers. Brand awareness has been around for a long time. It’s been used to measure the success of marketing campaigns and advertising. In recent years, social media analytics have become more important in measuring brand awareness because it’s easier to track consumer engagement with brands on social media platforms. Brands rely on social media metrics for many reasons, including understanding how well their campaigns are working and determining what type of content will be most effective for their audience.

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How to Create a Successful Blog
Strategy

How to Create a Successful Blog

Blogging is a great way to create content for your website. It also allows you to connect with other bloggers, which is a great way for them to promote their websites and products. Blogs contain articles, photos, videos, or other content related to a particular topic. Blogs are usually created by an individual or company and updated regularly as a way of marketing a product or service, but to generally raise brand awareness.

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How Product Management Processes Help You Build Better Products
Business

How Product Management Processes Help You Build Better Products

Product management is a crucial function in any organization, with the responsibility of making sure that products are developed and designed according to the needs of customers. Product managers are responsible for understanding customer needs, developing and designing products, and then finally bringing them to market. What is a Product Management Process? A product management process is a system that defines the steps needed to develop a product from concept to its result.

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How To Craft A Strong Brand Message
Strategy

How To Craft A Strong Brand Message

What is Brand Messaging and How Does it Actually Work? Brand messaging is a way of communicating your brand’s values. It is the overarching idea that helps to define what makes you different from your competitors and why people should choose you over them. The most important thing to remember when creating a brand message is to be creative and unique. You want people to associate your company with something they have never seen before, like a flower or an animal.

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The Ultimate Guide to Strategic Marketing for Small Businesses
Marketing

The Ultimate Guide to Strategic Marketing for Small Businesses

What is Strategic Marketing? Strategic marketing is the process of designing and implementing marketing plans. It is a process that requires the use of both creativity and analytical skills. The goal of strategic marketing is to develop a plan that will help the company reach its goals. The plan should be designed with patience, creativity, and careful consideration of the company’s resources. Despite all these benefits, there are some challenges that companies have to face to execute a strategic marketing plan successfully.

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How To Conduct Digital Marketing Research
Business

How To Conduct Digital Marketing Research

What is Digital Marketing Research? Digital marketing research is a process of analyzing customers’ digital behavior and preferences. Digital marketing research is also referred to as online market research. This type of research helps marketers understand what their target audience wants, how they behave online, and what are the best ways to reach them. The process starts with an assessment of the company’s current digital presence, followed by an analysis of competitors, customer reviews and social media posts, previous campaigns, and search engine optimization.

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How to Build a Successful Marketing Strategy Using A Sales Funnel
Strategy

How to Build a Successful Marketing Strategy Using A Sales Funnel

What is a Sales Funnel? A sales funnel is a marketing strategy that helps you to generate leads, convert them into prospects, and eventually make a sale. It can be used for both B2B and B2C businesses. A sales funnel is composed of four stages: awareness, interest, decision-making and purchase. The awareness stage consists of getting people to know about your product or service through different channels such as social media advertising or paid advertising on search engines like Google AdWords.

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NFT Marketing: How to Create an Audience for Your NFTs
Marketing

NFT Marketing: How to Create an Audience for Your NFTs

What is an NFT? Non-Fungible Tokens (NFTs) are a digital representation of unique assets. They can be anything from digital art, to virtual real estate, to in-game items. NFTs differ from other cryptocurrencies in that they are not fungible — meaning each one is different and cannot be substituted with another token of the same type. This makes them a perfect fit for games where players can collect and trade their favorite items with other players.

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The Complete Guide to Leadership Transitions and How to Make the Most of Them
Business

The Complete Guide to Leadership Transitions and How to Make the Most of Them

Introduction: What is a Leadership Transition? A leadership transition is a change in the person who leads an organization. Leadership transitions are never easy, but they can be managed with little planning and preparation. This article will provide you with some steps to follow when you are preparing for a leadership transition. There is no one-size-fits-all solution for creating a successful leadership transition, but there are some steps you can take before your next change.

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How To Create a Corporate Culture That Builds an Organisation
Business

How To Create a Corporate Culture That Builds an Organisation

Introduction: What is a Corporate Culture? Corporate culture is the sum of the values, norms, and beliefs that are shared among employees. It is a set of attitudes and behaviors that characterize how people work together in an organization. The broader term organizational culture can be used to describe how people behave within a specific company or organization. Corporate culture has been described as “the way we do things around here” or “the way we approach our work.

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How to Develop Customer Relations that Can Help Your Business
Business

How to Develop Customer Relations that Can Help Your Business

Introduction: What is Customer Relations? Customer relations is a process of maintaining a good relationship with customers. It is the process of understanding customer needs and then satisfying those needs by providing excellent service. The customer relations department plays an important role in the success of any business. They are responsible for building relationships with customers, communicating company policies and procedures, and addressing customer complaints. Why is Customer Relations Important? It is important to have good customer service because it will make the company more reputable.

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How Personal Development in Business Leads to a More Competitive Company
Balance

How Personal Development in Business Leads to a More Competitive Company

What is Personal Development? Personal development is about understanding yourself and your motivations to live a more fulfilling life. It’s also about building up the skills and knowledge that will enable you to achieve your goals. It is an ongoing process of self-discovery through which people strive to improve themselves in various aspects of their lives, including emotional and spiritual growth, physical health and wellness, intellectual growth, and career success.

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How to Use Psychology to Increase Your Marketing Success
Strategy

How to Use Psychology to Increase Your Marketing Success

What is Psychology? Psychology is a social science that studies the mind and behavior. It is a branch of psychobiology that deals with mental processes and behavior. The word psychology comes from the Greek word psyche which means “soul” or “mind”. Psychology can be divided into two major fields: clinical psychology and social psychology. Clinical psychologists are those who work with people who have mental disorders such as depression, anxiety, bipolar disorder, schizophrenia, or post-traumatic stress disorder.

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How Email Marketing Can Help You Grow Your Business
Marketing

How Email Marketing Can Help You Grow Your Business

What is Email Marketing? Email marketing is an effective way of promoting your business. It can be done through email or social media. Email marketing software allows you to create and send email campaigns with ease. It also lets you track the open rates, clicks, and click-through rates for each campaign. What is an Email List and How Does it Work? An email list is the list of emails that you have collected over time.

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How to Use Storytelling to Market Your Services
Strategy

How to Use Storytelling to Market Your Services

What is Storytelling and How Does it Work? Storytelling is a process of conveying information or a message to an audience through narrative. It is the act of using stories to convey meaning and can be used as a way to entertain, educate, enlighten, or persuade. Storytelling is one of the oldest forms of human communication. It has been around since humans were able to communicate with each other in their language.

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The Truth About Marketing and How to Get More Customers
Marketing

The Truth About Marketing and How to Get More Customers

What is Marketing? Marketing is a process of identifying, anticipating, and satisfying customer needs. It includes all activities that a company uses to make its products or services appealing to the target market. Marketing strategy (or marketing plan) is a strategic document that outlines the overall marketing direction for an organization. The purpose of this document is to provide an overview of the marketing strategy for your company as well as identify any gaps in understanding what your competitors are doing.

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How to Achieve Your Goals and Live a Productive Life By Developing Habits
Balance

How to Achieve Your Goals and Live a Productive Life By Developing Habits

What are Habits and Why are They Important? Habits are a way of life. They are the things we do without thinking, over and over again. Habits have been shown to have a significant impact on our productivity and success. A habit is something that you have done so often that it has become automatic — it just happens without you having to think about it first. In other words, habits start as deliberate actions but eventually become automatic as they become part of your routine or lifestyle.

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The Complete Guide to Marketing and Sales
Marketing

The Complete Guide to Marketing and Sales

What is Marketing? Marketing is a process of planning and executing the conception, pricing, promotion, and distribution of products or services. Marketing is a process that starts with market research and ends with customer relationship management (CRM). It involves the study of consumers, markets, and competition to find ways to create value for customers. Marketing can be done through various channels - advertising, public relations, social media marketing among others.

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The Complete Guide to Content Marketing and SEO for Beginners
Marketing

The Complete Guide to Content Marketing and SEO for Beginners

What is Content Marketing? Content marketing is a marketing strategy that focuses on the creation and sharing of relevant, valuable, and engaging content with a specific audience. It is not just about producing more content. It’s about producing better content that generates more leads for your business It can be used for various purposes including lead generation, brand awareness, thought leadership, product promotion, etc. Content marketing is a form of marketing that uses the power of content to attract and retain customers.

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The Complete Guide to Organizing Your Business for Best ROI in 2022
Business

The Complete Guide to Organizing Your Business for Best ROI in 2022

What is the ROI of a Business? The ROI of a business is the return on investment that it generates. It is the most important aspect of any business because it determines if the company is successful or not. The ROI can be used as a measure of how well a company is managing its resources and investments and as an indicator for future success. A company’s ROI can be calculated in many different ways.

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The Complete Guide to Tik Tok Marketing in 2022
Creativity

The Complete Guide to Tik Tok Marketing in 2022

What is Tik Tok? Tik Tok, previously known as musical.ly, is a social media app that lets users create short videos of themselves lip-syncing to songs. Tik Tok has been used as a marketing tool for brands such as Nike, Coca-Cola, and McDonald’s to reach out to the young demographic of the app. How to Use Tik Tok for Marketing Tik Tok is a social media app that allows users to create and share short videos with others.

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The Complete Guide to Blogging and How To Generate Traffic

The Complete Guide to Blogging and How To Generate Traffic

What is Blogging? Blogging is a form of content marketing that focuses on publishing content online in the form of articles, videos, or podcasts. Blogs can be used to generate traffic to other websites, promote business products and services, or even make money. Blogging has become a popular way for businesses to create content and reach their audience. Blogging helps companies create an online presence and builds relationships with their customers.

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How to Create a Powerful Social Media Ad Strategy and Keep Your ROI in Mind
Marketing

How to Create a Powerful Social Media Ad Strategy and Keep Your ROI in Mind

Why is social media marketing important? Social media marketing is important because it’s the best way to reach your customers directly. It’s the new word of mouth. Moreover, it allows brands to get in touch with their customers and talk with them on a more personal level. It is not only about posts or updates but also about comments, likes, and shares of posts. Social media marketing has become an essential part of many brands' marketing campaigns because of these reasons.

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Marketing Trends in 2022
Marketing

Marketing Trends in 2022

Introduction: The State of Marketing in 2022 Marketing is always evolving and adapting to changes in technology and consumer behavior. We are now at the cusp of the next big change. By 2022, marketing will be heavily influenced by Artificial Intelligence (AI) and machine learning algorithms that can not only automate repetitive tasks but also make smarter decisions by focusing on data-driven insights. These new technologies will demand a new approach for marketers to engage consumers with compelling content, personalized messages, and interactive experiences.

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Everyone Has the Ability to Become Better
Balance

Everyone Has the Ability to Become Better

Some people are useless, that’s how we see them, right? Or maybe that’s how they see themselves. You can be your own worst enemy and it’s not a good position to stay in. Growth can’t be fostered if there is no inclination to grow. A plant needs to be weathered and fed in the right conditions before it can blossom. Everyone, at some point in their life, needed to be cared for, but at what point should that end.

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How to Avoid Twisting Words
Marketing

How to Avoid Twisting Words

The truth as we see it might be different from that of another person. If that is true, then how do we know what is factual? In media, we see careful concoctions of phrases that create ambiguity. At times, these are used to confuse readers; sometimes, they are just the symptoms of poor execution. In the way contortionists will twist their bodies, some will try to twist their words to persuade an audience.

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How to Explore New Career Options
Balance

How to Explore New Career Options

You hate it. Your current career is no longer exciting, perhaps it never was. You have lost the zeal to stick it out and you are stuck in a daze of routine. At some point in everyone’s life, they will encounter a moment like this. It is inevitable. Sometimes they need a boost to spice things up in the working romance, but if the symptoms persist, then you need to get rid of the cause – your job!

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How to Maintain Order and Combat Creeping Chaos
Business

How to Maintain Order and Combat Creeping Chaos

Before you head into a tense situation, be aware that conflicts aren’t always meant to be resolved. All you can do is try your best to reach a mutual agreement, but if you can’t reasonably have your terms met, then there is no point in compromising for someone else’s benefit. Any situation that is surrounded by controversy is bound to be full of chaos. Cutting through that chaos requires a great deal of organisation and a level head.

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Better Branding
Marketing

Better Branding

Do you know what you want your brand to be? Is your current brand truly unique, or is it an odd collage of what you think will get your products sold? If your answer is yes, then it’s an overactive compilation of elements that clash. And that’s the problem with hyperbranding. All this achieves is a muddled mess that appeals to no one. This applies not only to visual branding but also to the copywriting used in promotion.

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Digital Connections & Websites
Marketing

Digital Connections & Websites

Websites are moving at a different pace right now. Digital connections are vital for businesses to establish themselves online. At one point, static websites were the norm for the internet, but tools like WordPress made it much easier for complex websites to be built for businesses that needed dynamic content. However, simple static websites are back in vogue with tons more benefits for building connections for your business. A dynamic website must interact with a database to serve content to site users.

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Your Business Succeeds When You Do
Balance

Your Business Succeeds When You Do

Invest in your personal growth and your business will too. Not coaching that makes you think you feel good, but coaching and programs that help you get things done. Track your resources and know where to allocate them. Personal growth is a phrase that has been championed throughout the current pandemic. We are advised to use our spare time to invest in ourselves so we can become better, improve our skills, sharpen our minds, and develop ourselves.

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Expertise Isn't Fiction
Business

Expertise Isn't Fiction

No one is an expert at anything because there is always more to learn. That’s the norm with most tasks; it certainly is that way with business. Yet many who endeavor to start their own ventures, and even those who have entrepreneurs for a while, feel like their shortcomings define them. Because enough isn’t ever really enough. At first, this seems like a great motivator to strive to be the best and hit new targets, but eventually, this backfires.

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Bad Ads - Promotional Tactics You Shouldn't Use
Marketing

Bad Ads - Promotional Tactics You Shouldn't Use

Ads are everywhere. They are on every social media platform and now that everyone is focusing on moving their business online, ads will only become more rampant. Online ad strategies will need to be optimized to stay competitive and win customers over in a crowded marketplace. However, there are some cheap tactics that can leave a sour taste in your audience’s mouth. These are some things that you should do to promote your business.

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Talk Is Cheap... Right?
Strategy

Talk Is Cheap... Right?

Sales calls are getting much more popular. Fortunately, virtual meetings can help ease the tension when preparing for an important sales pitch. Meeting virtually still offers the safety of distance and the ability to develop trust. However, to those new to sales calls or sales meetings, the transition into online pitches can be rough. Face-to-face interactions will never become something of the past. However, we have been transitioning from in-person interaction to digital interactions.

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Business For Beginners
Business

Business For Beginners

So, you’re thinking of dipping your toes into entrepreneurship, but you’re not sure where to start? That’s fine. There are tons of ways anyone with limited business knowledge can get started. Apart from the constant flow of resources online, business starts with finding a market and delivering a product to them. Aspiring entrepreneurs can be overwhelmed by the sheer volume of concepts and principles on what they should and shouldn’t do.

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The Dangers of Rebranding
Marketing

The Dangers of Rebranding

What does rebranding do for you? It’s a reset button for your brand. That also means starting over. Your audience isn’t the same anymore. Rebranding or pivoting is usually the first thought that crosses the minds of business owners when they hit a slump. As business waxes and wanes, the turbulent tides create the perfect storm of doubt. What can we do, or rather, what can we change about ourselves that will generate more profit?

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The Future Of Content
Creativity

The Future Of Content

Brand building and content creation are two lines that frequently intersect, and they move in the same direction. Brand building is all about creating a reputation that makes your business more recognizable, visible, and trustworthy to customers. The goal is to retain the current base and encourage new customers. Content marketing has become popular with the rise of social media platforms that encourage the frequent publishing of content. However, as social media trends change, and demographics make their adjustment, how has content changed?

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Your Main Messaging
Marketing

Your Main Messaging

Do you remember the Nike slogan? Or what about your neighborhood grocery store? The chances are that brands you are familiar with have something about their messaging that resonates with you. It connects you to them. It shows you who they are and their relevance to you. That’s what your brand voice, your brand messaging, and your general marketing strategy strives to do. With every piece of content, your business needs to acknowledge its true message coherently.

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Are You A Self-Saboteur?
Business

Are You A Self-Saboteur?

Are you addicted to building a business or are you just afraid of success? The latter sounds silly because who doesn’t want to be successful, right? Success is power. It’s the attainment of our most coveted achievements. But you’d be surprised by how many people are unaware of their own condition. It all starts with understanding what self-sabotage looks like. First, how do you hold yourself accountable? Responsibility is the hallmark of maturity.

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The Structure Of A Funnel
Marketing

The Structure Of A Funnel

When you understand the basic structure of a funnel, you understand the purpose for all of its parts. When these parts are assembled to create a machine, you will see results. Understanding your business and niche plays a large role in understanding what you need from a funnel. When making a machine, you need parts. A funnel, in its most basic structure, has three main parts. It has a magnet, a content hub and an offer.

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This Is How Your Website Sells
Strategy

This Is How Your Website Sells

So your website looks good, but how does it sound? The right kind of copywriting masterfully tells a story that takes your audience from ‘getting to know you’ to buying your product and living happily ever after. Maybe that sounds too good to be true, but it is only done by a skillful hand. Copywriting gets mistaken for traditional persuasive writing. While they both have similar goals, copywriting is about appeal and selling.

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Market Research Is King
Marketing

Market Research Is King

Wherever you go online, you’ll see “content is king” splashed over articles glorifying content marketing. Indeed, the notion of “giving value” as a trade-off to acquire leads is not lost (and it’s very effective). Have you ever thought of what makes content marketing (and other forms of marketing) a valuable practice? The most crucial part of it all is understanding the target market. Every decision made about strategy depends on that.

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Creating An Editorial Structure
Creativity

Creating An Editorial Structure

Content needs a structure to have a cohesive presentation. What good is anything if it is out of order or out of context? Businesses that have an online presence are no stranger to using content-driven marketing to build brand relationships. The effectiveness of this comes down to how well their content campaigns are organized. Well-placed call-to-actions are the focal point of all content and need to be accompanied by rich headlines, engaging imagery and vivid copywriting.

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How To Automate Like A Human
Marketing

How To Automate Like A Human

Automation is at the forefront of email marketing. It takes a great strategy to humanize what has been replaced with convenient technology. Businesses need to look at consistent communication that doesn’t feel or sound robotic. It’s tempting to follow suit and copy what’s been done because what we see frequently is usually what we consider standard practice. And what we see as standard practice is often considered best practice. This is not the case with email marketing.

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Innovation & Business
Creativity

Innovation & Business

Invention, and creation as a whole, is a special thing. For most, it comes from a place of necessity. There is no one way to form ideas because everyone is different and has a unique view of the world. Some products that we currently use were at one point the first of their kind. Creating something generic is not something any aspires to achieve. The pursuit of ingenuity does not start with waiting for inspiration.

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Scripting Sales
Strategy

Scripting Sales

Do you need a sales script? That depends on your skills as a salesperson. Sales are, without a doubt, a vital component in commerce, but everyone is not a natural at selling. It traditionally took a charismatic presence to capture a prospect’s attention, but with the increasing intelligence of the average consumer, selling is much more complicated. Some argue that selling is a skill that can’t be taught. Perhaps, they are right, but it is a skill that can be learnt.

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How To Reclaim Your Brand
Strategy

How To Reclaim Your Brand

Businesses change over time, so their vision, customers goals change as they progress. Very few companies can honestly look at their startup roots and stay completely true to that image. Time brings change and change is mainly for the better. Businesses should look to see whether their branding accurately reflects them. WHEN SHOULD YOU TRY TO REBRAND? Outdated looks make any company look like they are long past their prime. Solely looking at the visual aspect of branding, anything that looks dated won’t attract the “current” customers.

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Overcoming Creative Hurdles
Creativity

Overcoming Creative Hurdles

Experiencing a creative block is not exclusive to those in the creative industry. Creativity is the core of daily activities. Without some form of daily innovation, the world would be left to be run in complete monotony. There would be no daily progress. This is a problem many creatives face, and it is a barrier that prevents access to the much need well of creativity. A mental block is where a person is prevented from reaching the desired outcome because of some internal frustration.

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Am I Too Professional?
Business

Am I Too Professional?

When you walk into a room do you intimidate others or do you welcome them? Intimidation doesn’t always come from being rude, it can come from the subtle things that you do. When you strike up a conversation, does it somehow turn into a summary of your curriculum vitae or does it flow naturally? You can speak about your accomplishments without being a show-off. Are you just too professional? Is that even possible

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Handling A Hostile Interview
Balance

Handling A Hostile Interview

A hostile interviewer has an agenda. The pretext for the interview might already give that away, but always keep that in mind. Their goal is not to make you look good in the eyes of the audience. To be in a situation like that, you need to understand that you can’t take the situation personally. Removing your ego from this will help you navigate the rough process successfully. There are some cases where you might not know the circumstances until you are being interrogated.

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Nurturing Your Professional Pursuits
Balance

Nurturing Your Professional Pursuits

If something — anything — is to flourish, it must be fed with all the things that able its growth. A garden will never become fruitful without nourishment from the soil. Roots are firmly placed where they can absorb what the plant needs to survive. The same can be said for all aspects of life, but it is especially true for our professional pursuits. There is no merit or point to say that the world is without its biases, however, to dwell upon them is to hamper yourself eternally.

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Building Blocks
Balance

Building Blocks

In Japan, honne and tatamae are principles that can explain your behaviors and thoughts. Honne would be your true thoughts and sense of self, while tatamae are the social facades that put up for a social group. You can say that we have many faces: one that we show to ourselves, one to our family and friends, and another to the wider world. If that is true, then it makes sense that our lives are segmented.

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Where Is Time?
Strategy

Where Is Time?

Time cannot be found in a physical place, it is intangible but accessible to all. Nothing is set in stone, not even time. With the clock always ticking, it is gruelling to add finality to some aspects of your life. Time is constant and does not change, but life does and it does so quite often. Everyone is prone to procrastination, unexpected occurrences, and distractions because these things come packaged nicely today.

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Rethinking Yourself
Balance

Rethinking Yourself

When you find yourself stuck in a mental space, then it is time to take some time to look at yourself. You can’t really change who you are. Your core, which is the truest form of yourself, is something that should be nurtured. This is the raw essence of who you are. Before you can tap into that you have to identify it. When you are stuck, it is because you aren’t sure about your abilities.

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Financial Transitioning
Business

Financial Transitioning

Our lives are run by money. It is true that money makes the world go ‘round as you can’t do much without it. When you have too little, you find yourself stagnated, but when you have too much — can you really have too much? That kind of thinking leaves us vulnerable when we find ourselves in a financial setback. This is more common than some think, especially for business owners.

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Connected Online
Strategy

Connected Online

New technology has left us feeling more connected and more alone. The ability and ease to connect with someone does not necessarily grant us the urge to do so. There seems to be a cloud of controversy hanging around the viability of the Internet as a social environment. While it is effective in connecting individuals that are far apart, it has its limitations. The Internet, as a social platform, can create a distance between users — a sort of social disconnect.

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Books Vs Blogs
Marketing

Books Vs Blogs

Books are antiquated as they have a long history with civilization. Yet, they have stood the test of time. Even with the development of newer media, books have evolved and currently remain a fixture in the lives of many. With new digital formats and interactive technologies added, they don’t seem to be going out of fashion. It could also be noted by the many books being published thanks to the ease of self-publishing.

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The Structure Of Language
Creativity

The Structure Of Language

Language is more than just a tool of communication; it is a profound way of expression. Effective language sounds fluid, but has a structure to cling to. A structure doesn’t need to be rigid, but it should form the backbone of your content. Fluidity is not about the looseness of content and its context. It refers specifically to the ease with which something can be absorbed. Structure shouldn’t hamper its fluidity: it should enhance it.

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The Art Of Storytelling
Creativity

The Art Of Storytelling

Sitting down to write just hours before it is due, writing only one draft, and submitting it is not the best practice. Racing against the clock leaves little to no time for revision. Those using this method often say that working fast somehow allows them to overcome writer’s block. Sometimes we work under strict time constraints – that is something to be said of all professions. In some cases, we believe that we can produce good quality work just before the deadline.

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Trending - Entrepreneurship
Business

Trending - Entrepreneurship

People have been forced to get creative with themselves for survival because of increased rates of lay-offs across the world and job security being a thing of the past. When the economy is said to be going through a recession and people are backed up against a wall with families to provide for, people tend to get innovative, especially when the markets for job interviews are high and few. In this era, we discover a lot of self-made entrepreneurs who will testify to not finishing college or even high school, yet still, they are able to run multi-million-dollar companies.

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