Market To Your Customers, Not Your Competition
Aren’t we always showing something? We are consumed with consumption, but it doesn’t end there. More than anything else, we love when we are being watched and revered. Putting forward information opens us up to be liked and appreciated. Unfortunately, we confuse attention with positive reception.
Social media is a great place to give updates and show as much or as little as possible. While there is great concern about the amount of time we spend scrolling through our feeds, there should be more concern with what we decide to share.
We need to be extremely mindful of who’s watching. If you are employed or seeking employment, then make sure that your public persona is workplace-friendly. This doesn’t mean that you can’t show your fun side, but there is a time and a place for everything. Not everything needs to be shared. One major aspect of social sharing is subtly boasting about yourself. Sometimes, it’s just a photo of an expensive item and a caption that reads “blessed”, followed by a string of emojis
What does that say about the person who posted that?
For the most part, showing the best parts of your life on social media will create the general perception that your life is perfect. That doesn’t mean you should post every fight or loss online. Think of social media as the highlight reel to promote you and your business. Showing your material possessions tell everyone that you are shallow and shortsighted. Boasting about your achievements while projecting false modesty tells everyone that you are vain and desire attention.
Social media stunts don’t help your public image. All they do is show that you are desperate for attention and that desperation comes from some insecurity. Having access to a platform that publishes gives you great control over your public image, but hat control comes with responsibility.
When you personally feel insecure, then you put on a mask. This applies to many businesses and freelancers who feel the need to flaunt their accomplishment. When you update your audience on the nitty-gritty operations and the revenues you bring in. Things like showing work done for a client will give your customers some familiarity with your work, but telling them you made thousands of dollars from one client will isolate them. Your customers aren’t interested in how much money you make, they need to see ethical practices, good quality and an interest in their needs.
Flaunting for the sake of vanity will put a bad taste in their mouth. It is a way of showing off for your competition. That is one major mistake that some professionals and businesses make. Instead of doing their best to engage the customer, they look at ways to place themselves higher than their competition in a superficial way. If you want to put yourself on the level above, then get the clients and customers to take you there. Ensuring that you respond to them is your main objective.
Even as an individual, your social presence should not be dictated by what would make your rivals envious of you. That’s a philosophy that, when translated into real life, will not benefit you.
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