Marketing

Better Branding
marketing

Better Branding

Do you know what you want your brand to be? Is your current brand truly unique, or is it an odd collage of what you think will get your products sold? If your answer is yes, then it’s an overactive compilation of elements that clash. And that’s the problem with hyperbranding. All this achieves is a muddled mess that appeals to no one. This applies not only to visual branding but also to the copywriting used in promotion.

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Get Attention With Marketing
marketing

Get Attention With Marketing

How do you demand attention? One way or another in your work you need to capture someone’s attention. It might be a potential client, a mass of customers, or just your coworkers. As a leader in any capacity seizing the atmosphere is something everyone needs to do at some point in time. In a corporate sense, this needs to be a calculated act. Attention is a valuable resource, with it, you can educate, inform and convince the masses.

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Staying Relevant On Social Media
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Staying Relevant On Social Media

Staying relevant on social media usually means following the latest trends or taking a piggyback ride on the latest fad. For some, that means diving headfirst into TikTok or devoting time to Instagram Reels. Whatever the case may be, staying relevant is important, but trend hopping should be the basis of a marketing plan. It’s not strong enough to use as a foundation for all aspects of promotion. As a tactic, trend surfing is absolutely crucial to building a rapport with a mainstream audience and connecting with audiences outside of an already loyal fanbase.

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The Future Of Communication
marketing

The Future Of Communication

Online communication can be just as perplexing to some as offline communication. Social media is a confusing place for many individuals, let alone businesses. The rules of engagement are different and if you are not familiar with them, you can do yourself and your business a great disservice. It is an understatement to say that online communities that dominate our mobile phones present a tricky challenge. For starters, there are many platforms available, but with increased traffic, it is daunting to cut through the noise.

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Digital Connections & Websites
marketing

Digital Connections & Websites

Websites are moving at a different pace right now. Digital connections are vital for businesses to establish themselves online. At one point, static websites were the norm for the internet, but tools like WordPress made it much easier for complex websites to be built for businesses that needed dynamic content. However, simple static websites are back in vogue with tons more benefits for building connections for your business. A dynamic website must interact with a database to serve content to site users.

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Communicating For Sales
marketing

Communicating For Sales

Are you making the most of your offers? What can you do to sell at your full potential? How can you maximize sales? What is a sales system? A structure for repetitive is all you need to have recurring revenue. It sounds simple, but how practical is it to have one system? If you do have one system how do you maintain it? Sales processes differ from business to business because they are meant to attract different leads to purchase different offerings.

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Honesty In Marketing
marketing

Honesty In Marketing

Deceitful marketing and sales strategies to avoid. Why is lying bad, even if you can get away with it? Marketing, in the eyes of some consumers, is just a way for corporations to flood the online and offline media with lies about their products. It seems as though there might be a growing distrust between consumers and companies. It can seem as though all, if not most, marketing efforts can be seen as some form of negative manipulation.

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Data Visualization Is Worth A Thousand Words
marketing

Data Visualization Is Worth A Thousand Words

Data visualization is an important part of content because it allows an audience to easily consume and interpret information. With that in mind, data visualization must be accurate and stylish. What good is any design if it does not thoroughly represent its subject or appeal to the intended audience? Accurate visual representation is important because it can be done in various forms from animations, still images, and interactive media. The goal is to make complex data much simpler to understand.

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Bad Ads - Promotional Tactics You Shouldn't Use
marketing

Bad Ads - Promotional Tactics You Shouldn't Use

Ads are everywhere. They are on every social media platform and now that everyone is focusing on moving their business online, ads will only become more rampant. Online ad strategies will need to be optimized to stay competitive and win customers over in a crowded marketplace. However, there are some cheap tactics that can leave a sour taste in your audience’s mouth. These are some things that you should do to promote your business.

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Truthful Marketing
marketing

Truthful Marketing

“Fake it ‘till you make it” is the mantra for those who believe that a big persona and pretending to be well-establishing will substitute for the real thing. But, there is a cross-section of the population that believes this to be the opposite. In fact, there seems to be more material supporting authenticity over pretense. But, why do people insist on maintaining a show of business by trying to be prematurely successful?

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The Dangers of Rebranding
marketing

The Dangers of Rebranding

What does rebranding do for you? It’s a reset button for your brand. That also means starting over. Your audience isn’t the same anymore. Rebranding or pivoting is usually the first thought that crosses the minds of business owners when they hit a slump. As business waxes and wanes, the turbulent tides create the perfect storm of doubt. What can we do, or rather, what can we change about ourselves that will generate more profit?

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Your Main Messaging
Marketing

Your Main Messaging

Do you remember the Nike slogan? Or what about your neighborhood grocery store? The chances are that brands you are familiar with have something about their messaging that resonates with you. It connects you to them. It shows you who they are and their relevance to you. That’s what your brand voice, your brand messaging, and your general marketing strategy strives to do. With every piece of content, your business needs to acknowledge its true message coherently.

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The Structure Of A Funnel
marketing

The Structure Of A Funnel

When you understand the basic structure of a funnel, you understand the purpose for all of its parts. When these parts are assembled to create a machine, you will see results. Understanding your business and niche plays a large role in understanding what you need from a funnel. When making a machine, you need parts. A funnel, in its most basic structure, has three main parts. It has a magnet, a content hub and an offer.

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Documentaries Are The New Blogs
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Documentaries Are The New Blogs

What do books, blogs & social media have in common? They are platforms for publishing, but right now video has taken over in another format: documentaries. A number of Netflix and independent media producers have launched a slew of documentaries to combat boredom during this time, and some businesses have been catching on with this trend. Long-form content is a great way to hold an audience’s attention, and documentaries have significant weight because they are expensive to produce.

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Market Research Is King
marketing

Market Research Is King

Wherever you go online, you’ll see “content is king” splashed over articles glorifying content marketing. Indeed, the notion of “giving value” as a trade-off to acquire leads is not lost (and it’s very effective). Have you ever thought of what makes content marketing (and other forms of marketing) a valuable practice? The most crucial part of it all is understanding the target market. Every decision made about strategy depends on that.

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Writing To Sell
Marketing

Writing To Sell

Copywriting is a skill few have and even fewer have mastered. It’s about being able to convince customers and make them believers in whatever is being sold. To add to the challenge, copywriters must be able to do this as quickly as someone scans over the text they write. Copywriting surely isn’t a simple feat. Yet, it seems effortless. Good copywriting doesn’t sound jilted because it’s refined. The buttery text companies need to sell their products comes from experience and expertise that only a few have.

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How To Automate Like A Human
marketing

How To Automate Like A Human

Automation is at the forefront of email marketing. It takes a great strategy to humanize what has been replaced with convenient technology. Businesses need to look at consistent communication that doesn’t feel or sound robotic. It’s tempting to follow suit and copy what’s been done because what we see frequently is usually what we consider standard practice. And what we see as standard practice is often considered best practice. This is not the case with email marketing.

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Spreading Misinformation
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Spreading Misinformation

People get caught up in the hype of things, and they use everything to take advantage of situations. The business community is obviously highly invested in making a dollar line profit. This they can do by promoting their products or services in alignment with the grave situation. However, there’s an ethical way to do so and a not so ethical way where larger players get heard faster than the smaller ones.

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What Is An Infectious Marketing Campaign?
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What Is An Infectious Marketing Campaign?

The concept of viral marketing is infectious. It’s a few feeling everyone in the digital space wants to experience because of the so-called benefits of a quick rise. There are countless success stories that are being pushed in our faces, but there are even more silent success stories of those who played safely with their marketing campaigns. The problem with marketing campaigns is that it is difficult to achieve because of how viral networking behaves.

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Being Honest With Marketing
marketing

Being Honest With Marketing

When a business proclaims one thing and does another, then we can all agree that is blatant lying, but deceit can be much more sly. Sometimes, it’s the things that greens said that can put you in hot water, especially when transparency is called into question. If an action causes the integrity of a company to be scrutinized, then you need to look at what can cause such a shift.

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Market To Your Customers, Not Your Competition
marketing

Market To Your Customers, Not Your Competition

Aren’t we always showing something? We are consumed with consumption, but it doesn’t end there. More than anything else, we love when we are being watched and revered. Putting forward information opens us up to be liked and appreciated. Unfortunately, we confuse attention with positive reception. Social media is a great place to give updates and show as much or as little as possible. While there is great concern about the amount of time we spend scrolling through our feeds, there should be more concern with what we decide to share.

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Social Climbing
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Social Climbing

When you refer to a social climber, images of conniving little devils who only seek personal gain pop into your mind. These individuals find themselves in the circles of affluent and influential high powers. They were a dreaded part of high society, a section that you were cautioned against. Still, those who seek to acquire power and wealth embraced the cutthroat nature of social climbing. However, as our methods of socializing changed, so has the behavior of social climbers.

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Marketing to Humans
marketing

Marketing to Humans

The human condition is really about the concerns that we all face. It is what defines literature and set it apart from pulp fiction. Content that delves into the issues of human existence can appeal in a more profound way than psychology and philosophy. Pushing out information that connects with an audience will create a relationship. Even when we decide to market our business online, we find a disconnect with traditional sales tactics.

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How Does Information Work?
marketing

How Does Information Work?

Many are concerned with pumping bits and pieces of content, but only a few actually understand how information works. It is not just about the mere transfer of information from one place to another. There is a process from ideation to delivery that is more complex than you think. If it were easy, everyone would do it effectively. Every bit of content that is published takes on a different role as interpreted by the audience unless the information is presented in an uncompromising manner.

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Books Vs Blogs
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Books Vs Blogs

Books are antiquated as they have a long history with civilization. Yet, they have stood the test of time. Even with the development of newer media, books have evolved and currently remain a fixture in the lives of many. With new digital formats and interactive technologies added, they don’t seem to be going out of fashion. It could also be noted by the many books being published thanks to the ease of self-publishing.

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Online Capital
marketing

Online Capital

What good is any business if it doesn’t have an online presence? Few can survive being totally offline for now. The future looks dim for the few that exist with a glimmer of a social media presence. Some small entities might not think that websites are suitable for them, after all, they are small. They only need a few customers to thrive in their local ecosystem, right? That couldn’t be further from the truth.

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Writing For The Real World
marketing

Writing For The Real World

Doing a search on your demographic is not about looking at their age and potential interests. It has a lot to do with determining the subsection of your audience. This divides your audience into at least three sections. Your primary audience is the immediate readers that will encounter your work. They are the ones you focus on. Don’t just look for superficial things when trying to access them. Spend a little more time and try to expand on an avatar’s background.

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Blogging Is An Influence
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Blogging Is An Influence

Blogs are a popular way for anyone with an internet connection to connect with a person they trust. Having a website and some expertise in a field can lend some credibility to the author of the blog. Blogging has become a favored pastime. And with a great increase, it has become an avenue for business. Anyone with an internet connection and some curiosity will eventually find themselves on a blog or two.

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Personality Marketing
marketing

Personality Marketing

“Make it personal,” that’s what is frequently uttered by successful experts. You believe them because it worked well for a number of people. How many business owners are social personalities? Better yet, name all the public personalities that are business owners. The purpose is to get an engaged audience. An engaged audience can be correlated with overall profitability because user attention is a finite resource and if users choose to spend their time on a particular app or site, they’re showing that they find value in it.

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Digital Brand Assets
marketing

Digital Brand Assets

An online presence is important for any person or business. Not having one is akin to not existing. In the digital-sphere, this comes in two forms; social networks and websites. Social media is free and personal, even businesses can benefit from having accounts that show the human side of their operations. With a multitude of businesses on social networks, especially Facebook, it might seem as though websites are becoming obsolete.

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What's A Good Marketing Strategy?
marketing

What's A Good Marketing Strategy?

You are doing too much at once. You are here there and everywhere. You are trendy, not timeless. A good marketing strategy is defined by the results, but more than that, a marketing strategy has many components that help it to garner the desired results. From the targeting to lead generation, a marketing strategy can be sophisticated or simple; it truly depends on several factors determined by the business. Many on concerned about what is the perfect marketing strategy, but really, that depends on you.

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