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This Is How Your Website Sells

So your website looks good, but how does it sound? The right kind of copywriting masterfully tells a story that takes your audience from getting to know you to buying your product and living happily …

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Building A Team

It is the responsibility of a strong leader to push team members to be their best. Building a team starts with curating the right minds. This includes the selection and developing these individuals to …

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Content Writing Vs. Copywriting

There seems to be a lot of chatter and confusion about content marketing and copywriting. As anyone has the right to question the efficiency and contract of what they are, this all leads back to the …

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Diversifying Your Business

The general population never truly has financial security when they depend on one source of income. Economic shakeups and unforeseen events can cause hardships when external factors cause a source to …

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Documentaries Are The New Blogs

What do books, blogs & social media have in common? They are platforms for publishing, but right now video has taken over in another format: documentaries. A number of Netflix and independent …

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How To Stop Lying & Make Money

Puffery. That’s the name of the game when you want to make a splash. Online ads are rife with companies peacocking for a potential sale. Products are touted about as the best thing since sliced bread. …

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Humans Under Construction

Personal development is always a priority for anyone who wants to improve their lives, but perhaps the practical nature of it has become muddied, It’s difficult between skill-building, self-care, …

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Market Research Is King

Wherever you go online, you’ll see “content is king” splashed over articles glorifying content marketing. Indeed, the notion of “giving value” as a trade-off to acquire leads is not lost (and it’s …

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Creating An Editorial Structure

Content needs a structure to have a cohesive presentation. What good is anything if it is out of order or out of context? Businesses that have an online presence are no stranger to using …

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How To Automate Like A Human

Automation is at the forefront of email marketing. It takes a great strategy to humanize what has been replaced with convenient technology. Businesses need to look at consistent communication that …

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Starting Small

Mass-produced products are great for large companies and their many consumers, but for those who want something that is a little more unique, indie companies and smaller brands can give unique …

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Templates And Formulas

Wouldn’t it be nice to have a set template to achieve all of your goals? Looking for shortcuts and quick fixes is commonplace, but often not a good idea. In business, or in your career, your practice …

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Writing To Sell

Copywriting is a skill few have and even fewer have mastered. It’s about being able to convince customers and make them believers in whatever is being sold. To add to the challenge, copywriters must …

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A Whole New Life - Amy Longworth

The current COVID-19 pandemic is the turning point for many people, but for Amy Longworth, it gave her the motivation and time to embark on her lifelong dreams. She’s always been passionate about …

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Better Behavior

Social learning is a concept spearheaded by Albert Bandura. He believed that learning is can be experienced through mere observation. It does not necessarily affect behaviour but it allows humans to …

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Building Confidence After A Breakdown

When your current career isn’t in the best shape, then you are going to take a hit financially and mentally. Combatting this starts with building your confidence. Anyone’s sense of self is shattered …

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Generic

Invention, and creation as a whole, is a special thing. For most, it comes from a place of necessity. There is no one way to form ideas because everyone is different and has a unique view of the …

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How To Improve Customer Relationships

Communication is the cornerstone of any good relationship, but client relationships are increasingly difficult to maintain in an overcharged business environment. Not to mention, if you have a lot of …

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Money Is An Issue

Product and service pricing is something providers feel bogged down by, especially when a business is new. There is an expectation that low prices will always outshine high price tags or that higher …

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Scripting Sales

Do you need a sales script? That depends on your skills as a salesperson. Sales are, without a doubt, a vital component in commerce, but everyone is not a natural at selling. It traditionally took a …

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Spreading Misinformation

People get caught up in the hype of things, and they use everything to take advantage of situations. The business community is obviously highly invested in making a dollar line profit. This they can …

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