Separating Yourself From Your Business
You are not your business. As much an as personal branding is prominent, there must some degree of separation between you and your professional life. On your professional platform, at your workstation or any place where you will be seen as a representative of your business, you need to reflect the views and values of your company. The problem with being too involved as the face of your business is that your public persona will always be under scrutiny.
To properly differentiate your personal life from your professional life, you need to create strong boundaries. This will start with your public persona. If you were to start with your private life and then work your way to your outer circle, you are first presented with details about your personal life. Instead, by working your way in, you will focus on what you want to be seen as opposed to what you want to hide. This simple train of thought can make creating a division much more pleasant.
Your social media accounts and your general online presence needs to accommodate your company’s code of conduct and values. Similarly, you would want employees to uphold these values when they are representatives of your company, but they have a schedule to follow and after their workday ends, they are free to as they wish. This doesn’t apply to business owners. Here, you will be under more pressure. You can personally take the hit from any professional misfires. You should always create a separation of interests between you and your work. Otherwise, personal beliefs will be mistaken for company standards.
If you aren’t the sole owner of the business, you also have to consider how your public presence can affect your peers. Could it be a hindrance or will is it a mutual agreement to have you as the face. If your business is a team effort and your public prominence can be mistaken as taking all of the credit, then stricter boundaries need to be enforced. In cases like that, it is much better to share those responsibilities. It is also quite absent-minded to not consider your peers input on these matters, even for small decisions.
Personal branding has been a topic growing in popularity, but there is no denying the vanity that comes attached to it. A balance between handling your ego and completing your duties is important and there is nothing carved in stone to tell anyone how to do it. Everyone creates balance differently.
An audit of yourself and your business will clear things up for you easily. This can only be done with an objective mind, so look for a just third party to help you figure out what you need to do to create boundaries the do not restrict you or your business.
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