Separating Yourself From Your Business
You are not your business. As much an as personal branding is prominent, there must some degree of separation between you and your professional life. On your professional platform, at your workstation or any place where you will be seen as a representative of your business, you need to reflect the views and values of your company. The problem with being too involved as the face of your business is that your public persona will always be under scrutiny.
To properly differentiate your personal life from your professional life, you need to create strong boundaries. This will start with your public persona. If you were to start with your private life and then work your way to your outer circle, you are first presented with details about your personal life. Instead, by working your way in, you will focus on what you want to be seen as opposed to what you want to hide. This simple train of thought can make creating a division much more pleasant.
Your social media accounts and your general online presence needs to accommodate your company’s code of conduct and values. Similarly, you would want employees to uphold these values when they are representatives of your company, but they have a schedule to follow and after their workday ends, they are free to as they wish. This doesn’t apply to business owners. Here, you will be under more pressure. You can personally take the hit from any professional misfires. You should always create a separation of interests between you and your work. Otherwise, personal beliefs will be mistaken for company standards.
If you aren’t the sole owner of the business, you also have to consider how your public presence can affect your peers. Could it be a hindrance or will is it a mutual agreement to have you as the face. If your business is a team effort and your public prominence can be mistaken as taking all of the credit, then stricter boundaries need to be enforced. In cases like that, it is much better to share those responsibilities. It is also quite absent-minded to not consider your peers input on these matters, even for small decisions.
Personal branding has been a topic growing in popularity, but there is no denying the vanity that comes attached to it. A balance between handling your ego and completing your duties is important and there is nothing carved in stone to tell anyone how to do it. Everyone creates balance differently.
An audit of yourself and your business will clear things up for you easily. This can only be done with an objective mind, so look for a just third party to help you figure out what you need to do to create boundaries the do not restrict you or your business.
Create a unique user experience on your website.
It's the simplest way to get your message across.
Stay In The Know
When you walk into a room do you intimidate others or do you welcome them? Intimidation doesn’t always come from being rude, it can come from the subtle things that you do. When you strike up a conversation, does it somehow turn into a summary of your curriculum vitae or does it flow naturally? You can speak about your accomplishments without being a show-off. Are you just too professional? Is that even possibleRead More
Dealing with clients face-to-face or even on a call can make some feel uncomfortable. Not everyone is a people person and some clients can be difficult to work with. A passive disposition can work against you if you try too hard to please the other end, but being too firm can come across as being abrasive. However you look at it, dealing with clients van be a confusing process. So much of your time is taken up by determining how you want to be perceived and how your message could possibly be interpreted.Read More
It’s that time of the year again. Everyone is setting resolutions that they have no intention of actually following through. Are you just another person who says they want to change, but doesn’t take action? Let’s hope not. If you want to start the new year properly, then end this one with the right mindset. That will give you a great head start. Starting off the year with goals is important because it puts your path into focus.Read More
Our lives are run by money. It is true that money makes the world go ‘round as you can’t do much without it. When you have too little, you find yourself stagnated, but when you have too much — can you really have too much? That kind of thinking leaves us vulnerable when we find ourselves in a financial setback. This is more common than some think, especially for business owners.Read More
How often have we heard the term, “mind your business” whilst growing up? It seems to be one of the many favorite lines that my elders used to keep me in check. What if this statement could prove to be very useful, valuable and productive if applied to our kaleidoscopic lifestyles? With every passing day, we as humans feel bombarded and overwhelmed by the number of tasks and responsibilities heaped onto our shoulders.Read More
Every company has the moral and ethical obligation to act fairly towards its customers, employees, investors, and competitors. Corporations, large or small, should not be naïve to the dangers of upsetting the business ecosystem. No business or individual can conduct their affairs in a world where rough justice can be served in an instant on social media. The modern consumer is more conscious than ever before. Concerns about the environment, employees, and all are in the eyes of the customer, a priority for the company.Read More