Strategy

A Workflow For Brainstorming
strategy

A Workflow For Brainstorming

Are you in constant contact with yourself? Brainstorming with others is one way to refine a rough idea into something much more polished, but internal dialogue can be just as effective if done correctly. Not everyone has the luxury of working with a team or having external advice at their fingertips. This is where you come in — literally. Creating a workflow for conceptualization will help you to nail the execution.

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Talk Is Cheap... Right?
strategy

Talk Is Cheap... Right?

Sales calls are getting much more popular. Fortunately, virtual meetings can help ease the tension when preparing for an important sales pitch. Meeting virtually still offers the safety of distance and the ability to develop trust. However, to those new to sales calls or sales meetings, the transition into online pitches can be rough. Face-to-face interactions will never become something of the past. However, we have been transitioning from in-person interaction to digital interactions.

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Listening & Selling
strategy

Listening & Selling

A keen ear will help you more than you think. Data collection is such a prominent part of sales and marketing. Wherever you go for marketing advice, there is an emphasis on using data to target your audience. This is true, because evidence-based decisional informed decisions; your business is far too important to leave certain things to guesswork, right? However, how do you know what data is relevant? Are you stuck on a hamster wheel of data collection that doesn’t translate to any sales?

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What Do You Want To Sell?
strategy

What Do You Want To Sell?

Are you trying to publish a stylish website or sell your flagship products? Do you want your copywriting to take centerstage or do you want to your visual brand to do all the talking? People say pictures are worth a thousand words, but are you sure your style is giving the full picture? The truth is that website design and copywriting goes hand-in-hand. Here’s why: 1. Collaboration Is Dynamism Have you tried fitting a square peg in a round hole?

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Time Is Money
strategy

Time Is Money

Working as a freelancer in the gig economy has allowed many to find independence they were not afforded with a traditional nine-to-five. It gives freelancers the opportunity to take full control over their capacity, the number of clients they take on and how much they charge. When job markets become unstable, they can find some amount of stability with an extensive portfolio and experience. For those new to working freelance, understanding the gig economy will take some time, patience, and a few failures.

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This Is How Your Website Sells
strategy

This Is How Your Website Sells

So your website looks good, but how does it sound? The right kind of copywriting masterfully tells a story that takes your audience from getting to know you to buying your product and living happily ever after. Maybe that sounds too good to be true, but it is only done by a skilful hand. Copywriting gets mistaken for traditional persuasive writing. While they both have similar goals, copywriting is about appeal and selling.

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How To Stop Lying & Make Money
strategy

How To Stop Lying & Make Money

Puffery. That’s the name of the game when you want to make a splash. Online ads are rife with companies peacocking for a potential sale. Products are touted about as the best thing since sliced bread. They swear by tactics that “force” a purchase from ad victims. Pushy ads make potential customers skeptical about the legitimacy of a business, but why are they popular? What are we constantly bombarded with them?

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Templates And Formulas
strategy

Templates And Formulas

Wouldn’t it be nice to have a set template to achieve all of your goals? Looking for shortcuts and quick fixes is commonplace, but often not a good idea. In business, or in your career, your practice needs a stable foundation to ensure longevity. Without a formidable base, the integrity of your structure is compromised. Some might not look at this way. A shortcut or a template catalyses the process and gets results faster.

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How To Improve Customer Relationships
strategy

How To Improve Customer Relationships

Communication is the cornerstone of any good relationship, but client relationships are increasingly difficult to maintain in an overcharged business environment. Not to mention, if you have a lot of clients, it’s tricky to keep a streamlined channel of communication. This is where a customer management system comes to the rescue. A customer relations manager (CRM) is a software that does more than track your customers. You can use this to store details about them, to learn more about them, what they need and why they are your customers.

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Scripting Sales
strategy

Scripting Sales

Do you need a sales script? That depends on your skills as a salesperson. Sales are, without a doubt, a vital component in commerce, but everyone is not a natural at selling. It traditionally took a charismatic presence to capture a prospect’s attention, but with the increasing intelligence of the average consumer, selling is much more complicated. Some argue that selling is a skill that can’t be taught. Perhaps, they are right, but it is a skill that can be learnt.

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A Good Plan
business

A Good Plan

Starting new things is difficult. Whether it is a business, a project or a morning routine, it can take a lot out of you. Getting prepared can sometimes feel like a lot of work, especially when you are not in the mood. It just takes the joy out of the day, which is why mornings can be stressful for some people. It’s important to understand why you need a good plan before you tackle anything.

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Human Connection In The Digital World
strategy

Human Connection In The Digital World

Technology has a terrifying grip on the way we communicate. With the endless buzzing of our phones, it seems as though scheduled notifications and automations are doing most of the work for us. Does that mean that the easy communication facilitated by the Internet has less weight because we don’t put that much effort into it? Some clients and customers may think so. No one likes to speak to automated responses, and dealing with a person will usually create a better experience.

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How To Reclaim Your Brand
strategy

How To Reclaim Your Brand

Businesses change over time, so their vision, customers goals change as they progress. Very few companies can honestly look at their startup roots and stay completely true to that image. Time brings change and change is mainly for the better. Businesses should look to see whether their branding accurately reflects them. WHEN SHOULD YOU TRY TO REBRAND? Outdated looks make any company look like they are long past their prime. Solely looking at the visual aspect of branding, anything that looks dated won’t attract the “current” customers.

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What Is An Infectious Marketing Campaign?
marketing

What Is An Infectious Marketing Campaign?

The concept of viral marketing is infectious. It’s a few feeling everyone in the digital space wants to experience because of the so-called benefits of a quick rise. There are countless success stories that are being pushed in our faces, but there are even more silent success stories of those who played safely with their marketing campaigns. The problem with marketing campaigns is that it is difficult to achieve because of how viral networking behaves.

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Setting Business Goals
business

Setting Business Goals

It’s that time of the year again. Everyone is setting resolutions that they have no intention of actually following through. Are you just another person who says they want to change, but doesn’t take action? Let’s hope not. If you want to start the new year properly, then end this one with the right mindset. That will give you a great head start. Starting off the year with goals is important because it puts your path into focus.

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How To Meet Your Goals
strategy

How To Meet Your Goals

If you could live in a reverse-engineered world, where going to work made you happy, would you be joyous and embrace that? Being happy is a triggered mindset and if you’re able to regenerate that energy and surround yourself and working environment with that, then things will change. Because we rely heavily on the exposure of what others think and how they behave, we mimic that unconsciously so we can be accepted.

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The Anatomy Of A Good Product
strategy

The Anatomy Of A Good Product

You’ve got something to sell, right? It might be something physical or something intangible, but you are sure that it is something everyone needs. Otherwise, why should anyone be interested? Making a good product is much more difficult than it seems. There is a lot of attributes to consider before it becomes something noteworthy. Products should bring value. This goes beyond the monetary value of a product as customers are not as satisfied by frivolous items.

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Where Is Time?
strategy

Where Is Time?

Time cannot be found in a physical place, it is intangible but accessible to all. Nothing is set in stone, not even time. With the clock always ticking, it is gruelling to add finality to some aspects of your life. Time is constant and does not change, but life does and it does so quite often. Everyone is prone to procrastination, unexpected occurrences, and distractions because these things come packaged nicely today.

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Connected Online
strategy

Connected Online

New technology has left us feeling more connected and more alone. The ability and ease to connect with someone does not necessarily grant us the urge to do so. There seems to be a cloud of controversy hanging around the viability of the Internet as a social environment. While it is effective in connecting individuals that are far apart, it has its limitations. The Internet, as a social platform, can create a distance between users — a sort of social disconnect.

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Should You Write Like You Speak
strategy

Should You Write Like You Speak

To make a long answer short: no, you should write like you write. It doesn’t matter if words are spoken or written, language is driven by one purpose: to effectively communicate. In conversation, we are typically more casual in conveying information to others. Even in formal speech, there are certain liberties taken for creative expression. The tools available to us for speech and for writing are different. Unlike speaking, writing does not come as easily.

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The Structure Of Systems
strategy

The Structure Of Systems

Yes, we’ve all had those days where our workspace is a mess, but having an organized workplace is very important in any business. It provides an overall efficiency in the workplace and promotes good management. Having an organized workplace improves focus and helps you tackle tasks faster, making you more productive. It makes your work experience a delight. A clean and tidy workplace creates an atmosphere of professionalism for you. It also promotes good health, for example with a clean and tidy workplace there would be no spoilt food and no garbage around, so you would most likely not get sick.

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The Business Of Being Well
strategy

The Business Of Being Well

The wellness economy is something that has evolved to take the centerstage in most lives. The wellness industry is more than just diet teas and organic wine. Wellness stretches from spas to real estate to tourism to beauty. What makes wellness appealing? A combination of an ageing population, rising rates of stress and mental disorders and millennial-termed luxury. Millennials liken wellness-based products and experiences to modern luxury. The ageing populace benefits from having extensive care.

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Why Definitions Matter For Goal Setting
strategy

Why Definitions Matter For Goal Setting

When you know what “is”, then you know what “isn’t”. Goal setting is an action plan, but it is only effective if those goals are well-defined. Every once in a while, we come to a crossroad, where we examine the paths traveled. We ask ourselves, “Where am I going?” You need to have a “big picture” in mind — a vision of what the end should look like. Even if it is a rough idea, it is a start.

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What's A Good Marketing Strategy?
marketing

What's A Good Marketing Strategy?

You are doing too much at once. You are here there and everywhere. You are trendy, not timeless. A good marketing strategy is defined by the results, but more than that, a marketing strategy has many components that help it to garner the desired results. From the targeting to lead generation, a marketing strategy can be sophisticated or simple; it truly depends on several factors determined by the business. Many on concerned about what is the perfect marketing strategy, but really, that depends on you.

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