32-the-milestone-issue

Unexplored Territory

Lana Hunt

What’s it like venturing out of your business venture? Hitting new milestones usually means venturing out of your comfort zone and trying new things in your business and your career. In 2020, everyone was forced to explore new territory with their business because of the current COVID-19 pandemic. Not every business can survive the new challenges that shape the new way of conducting business, but every business should be able to identify the ways they could improve with a little risk.

Fear of failure, especially in a time like this, is not only about birthing an idea that is ill-received by the target consumer. It marks the failure to successfully gain a profit during a time when unemployment is not guaranteed and the business ecosystem is rocked by shutdowns and layoffs. The disposable income many consumers have are being used on essentials, staying tucked away in case of emergencies, or is investing in something with substantial benefits. As time goes on, this new way of life sets in and people are starting to find their footing with a new way of living. Businesses now have the opportunity to capitalize on adjusting and catering to the newfound needs. Remote services, delivery, online transactions, and digital products are just some things businesses can implement.

compass

Exploring new territory requires an appetite for learning, but in a non-traditional sense. It means being quick-thinking and able to think on your feet. It’s not a skill you can inherit, but one you develop as you go along. Keeping an open eye for opportunities isn’t about stretching your hand out for something, anything, to hold on to –– it means seeking out opportunities. Now is not the time to get hung up on “what ifs”. Exploring new territory will lead to a dead-end, but in the end, you will able to create a map to help you navigate your way through uncertain times.

Undoubtedly, skills will be learned, new techniques will be developed and the best changes to implement may even be simple, but effective.

These “maps” are just structures that you will create with the new information you’ve learned along the way. It’s won’t be a simple treasure map, but it will give you some clarity about the best practices for navigating new territory. It will also give you a competitive edge over other businesses because an organized structure will ensure future processes run smoothly, even when there are hiccups.

Using newfound knowledge about your industry is one way to future-proof your business. This isn’t about reinventing the wheel, but it is about improving what works and strengthening overall business systems. Look at how you handle your customer relationships. Listen intently to what they need by observing their behavior. Staying ahead means catering to your audience even if your audience can’t vocalize what they need. Being involved in your customer’s lives means understanding your role in their lives so you can improve it.



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