What Do You Want To Sell?
Are you trying to publish a stylish website or sell your flagship products? Do you want your copywriting to take centerstage or do you want to your visual brand to do all the talking? People say pictures are worth a thousand words, but are you sure your style is giving the full picture? The truth is that website design and copywriting goes hand-in-hand. Here’s why:
1. Collaboration Is Dynamism
Have you tried fitting a square peg in a round hole? Well, that’s what your website looks like when the contents aren’t working with each other. A website is a collection of media, and when each element contributes to a larger aim, it shows proper intent and strategy. This dynamism is a well-crafted collection of information. It will be much more pleasing to the eye.
2. Visuals Grab Attention, Copywriting Seals The Deal
It’s much easier to get someone’s attention with a bold color than with plain text. If you combine the two, you’ll get the best duo you could hope for. Using the right visual breaks, arrangement and media will direct your targets to key areas on your website. This is where your copywriting shines. Your visual media can reiterate the qualities you can offer, but your words will seal the deal. Your words will be able to convert those who are “just looking” to those who are ready to take action.
3. Organisation Is Harmony
A text-heavy website isn’t appealing to most, but having a well-organized structure will break text into digestible sections. This makes your website less intimidating to engage with. Your target can scan through it quickly to get a feel for who you are or take their time to comb through it. Call-to-actions (CTAs) will be prominent and work with your copywriting.
4. Representation Matters
Analogies and metaphors are used to make copy seem understandable and relatable. Having visual cues to represent your copy will only reinforce your copy and help you drive home your point. Even if you are explaining a complicated process, the right visual cues can simplify the process to make it easier for your targets to understand. Better yet, this makes your website much more accessible.
These four explain the connection between our words and the way we present ourselves visually. They all have a hand in us connecting to our target audience.
Create a unique user experience on your website.
It's the simplest way to get your message across.
Stay In The Know
Working as a freelancer in the gig economy has allowed many to find independence they were not afforded with a traditional nine-to-five. It gives freelancers the opportunity to take full control over their capacity, the number of clients they take on and how much they charge. When job markets become unstable, they can find some amount of stability with an extensive portfolio and experience. For those new to working freelance, understanding the gig economy will take some time, patience, and a few failures.Read More
So your website looks good, but how does it sound? The right kind of copywriting masterfully tells a story that takes your audience from getting to know you to buying your product and living happily ever after. Maybe that sounds too good to be true, but it is only done by a skilful hand. Copywriting gets mistaken for traditional persuasive writing. While they both have similar goals, copywriting is about appeal and selling.Read More
Puffery. That’s the name of the game when you want to make a splash. Online ads are rife with companies peacocking for a potential sale. Products are touted about as the best thing since sliced bread. They swear by tactics that “force” a purchase from ad victims. Pushy ads make potential customers skeptical about the legitimacy of a business, but why are they popular? What are we constantly bombarded with them?Read More
Wouldn’t it be nice to have a set template to achieve all of your goals? Looking for shortcuts and quick fixes is commonplace, but often not a good idea. In business, or in your career, your practice needs a stable foundation to ensure longevity. Without a formidable base, the integrity of your structure is compromised. Some might not look at this way. A shortcut or a template catalyses the process and gets results faster.Read More
Communication is the cornerstone of any good relationship, but client relationships are increasingly difficult to maintain in an overcharged business environment. Not to mention, if you have a lot of clients, it’s tricky to keep a streamlined channel of communication. This is where a customer management system comes to the rescue. A customer relations manager (CRM) is a software that does more than track your customers. You can use this to store details about them, to learn more about them, what they need and why they are your customers.Read More
Do you need a sales script? That depends on your skills as a salesperson. Sales are, without a doubt, a vital component in commerce, but everyone is not a natural at selling. It traditionally took a charismatic presence to capture a prospect’s attention, but with the increasing intelligence of the average consumer, selling is much more complicated. Some argue that selling is a skill that can’t be taught. Perhaps, they are right, but it is a skill that can be learnt.Read More