31-the-misinformation-issue

Your Business Succeeds When You Do

Julia Clementson

Invest in your personal growth and your business will too. Not coaching that makes you think you feel good, but coaching and programs that help you get things done. Track your resources and know where to allocate them.

Personal growth is a phrase that has been championed throughout the current pandemic. We are advised to use our spare time to invest in ourselves so we can become better, improve our skills, sharpen our minds, and develop ourselves. It’s important because our lives depend on how well we can make the most of the opportunities in this climate. Investments are few for most, which means that they need to be made wisely. How do you know what’s the best direction for your personal growth?

Choosing the best thing to pursue is difficult when resources are scarce, plus, it isn’t helpful when businesses take advantage of that. Have you thought of your goals? What are you looking to improve and why? When it comes to your own career and business, looking at what you can do, and what will likely make a difference. Ads and marketing campaigns are ramping us with the cure-all message around products and services. From spiritual coaching to weightless, these companies are holding onto the fear that many people have –– the fear of missing out on a fleeting opportunity. It’s a scarcity tactic in times of true scarcity.

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For budding entrepreneurs, experienced entrepreneurs, and career-hopefuls, there is no shortage of personal and professional development programs, services, and products on the internet. In fact, many of them are disguised as limited-time offers that promise far too much. It varies from confidence-boosting boot camps to online software “guaranteed” to help you hit a high income in an unrealistically short time. In a normal situation, these ads and schemes wouldn’t be able to penetrate the minds of the sane, but these are unusual times.

The only way to avoid these schemes is to be aware of them and how they target you. They use typical marketing tactics like introducing scarcity, creating an experience with imagery and copy, using social proof, and pandering. However, the emotional rush they push you for only lasts as long as you are hooked by their marketing.

After a while, it fades and logic kicks in. They target those who are likely to make impulsive decisions or can easily be swayed by their tactics. The shocking thing for many entrepreneurs is the similarities between the marketing that legitimate outfits employ and those from other schemes.



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